Daniel Ben-Efraim Takes Charge of Sales Strategy Across Hotel Equities’ Destination Collection and Springboard Hospitality

Hotel Equities Group, LLC has appointed Daniel Ben-Efraim as Senior Vice President of Sales, strengthening its commercial leadership across the Destination Collection and Springboard Hospitality divisions. Based in Los Angeles, Ben-Efraim will oversee sales strategy, work with property and ownership teams, improve market positioning and identify opportunities to increase hotel revenue.

Daniel Ben-Efraim Appointed Senior Vice President of Sales at Hotel Equities Group

Hotel Equities Group, LLC has appointed Daniel Ben-Efraim as Senior Vice President of Sales, bringing more than 20 years of hospitality and commercial leadership experience to the hotel development and management company. Based in Los Angeles, he will lead sales strategy across the company’s Destination Collection and Springboard Hospitality divisions.

In his new position, Ben-Efraim will work closely with commercial teams, property leaders and ownership groups to support revenue growth, strengthen hotel market positioning and identify new business opportunities. His responsibilities will include advancing sales performance and helping properties develop commercial strategies aligned with their individual markets and ownership objectives.

Ben-Efraim to Lead Sales Strategy Across Two Divisions

Ben-Efraim’s appointment places him at the centre of sales strategy across Hotel Equities’ Destination Collection and Springboard Hospitality businesses. He will collaborate with teams across the portfolio to identify demand opportunities, improve commercial performance and strengthen relationships with hotel owners.

His experience covers commercial strategy, demand generation, sales team development and the systems that support sustainable business results. These areas are relevant to hotel operators seeking to improve revenue performance, diversify business sources and establish more effective sales processes across their properties.

Working with property leaders and ownership groups will also form part of his remit. The role involves identifying opportunities to improve topline performance while supporting the market positioning of hotels within the two divisions.

Experience at EOS Hospitality

Before joining Hotel Equities, Ben-Efraim served as Vice President of Sales at EOS Hospitality. During his tenure, he helped lead the company’s business-to-business commercial strategy as its portfolio expanded from eight properties to more than 60 independent and branded hotels.

His work included developing sales strategies across group, events, contract and negotiated business. These segments represent important sources of demand for hotels, particularly properties seeking to balance business across different customer groups and booking channels.

Ben-Efraim also helped establish centralised sales functions and diversify the portfolio’s business mix. Centralised sales structures can support coordination across hotel portfolios, while a broader mix of business sources can help properties pursue opportunities across multiple market segments.

His experience at EOS Hospitality therefore provides a background in managing commercial strategy during a period of significant portfolio expansion.

A Career Across Hotel Sales and Marketing

Ben-Efraim has held senior sales and marketing leadership positions at several hospitality companies, including SH Hotels, ETC Hotel Corporation, Loews Regency New York and LXR Hotels & Resorts.

These roles have contributed to his experience across hotel sales, marketing and commercial management. His career has focused on developing sales strategies, generating demand and building the teams and operational systems required to support hotel performance.

With more than 20 years in hospitality and commercial leadership, he brings experience in both individual property environments and wider portfolio operations. His background spans business development, sales organisation and commercial planning.

This combination is relevant to Hotel Equities’ work with different property types, ownership groups and hospitality brands.

Focus on Revenue Growth and Market Positioning

In his new role, Ben-Efraim will work with commercial teams and property leaders to identify opportunities to improve topline performance across the Destination Collection and Springboard Hospitality divisions.

The role includes strengthening each property’s market position and developing strategies to capture demand. Sales planning across group, events, contract and negotiated business can help hotels target different customer segments and reduce reliance on a narrow range of revenue sources.

His previous experience in establishing centralised sales functions may also inform collaboration across the divisions. Coordinated commercial processes can help hotel teams share expertise, identify demand opportunities and maintain consistency in sales planning.

Hotel Equities has not provided further details of specific commercial targets or changes planned under Ben-Efraim’s leadership.

About Hotel Equities Group

Hotel Equities is a full-service hotel development and management company based in Alpharetta, Georgia, in the United States. The company works with brand representatives, institutional investors, high-net-worth individuals and joint venture partners to develop and grow hotels.

Its activities include ground-up development, property rebranding and hotel management. The company describes its operating approach as combining scalable infrastructure with systematic operational strategies designed to support hotel performance across economic cycles.

Ben-Efraim’s appointment adds senior commercial leadership across the Destination Collection and Springboard Hospitality divisions, with a remit centred on sales strategy, market positioning and opportunities to improve revenue performance.

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