Zambia Unveils Exclusive Safari and Culture Packages to Indian Market at OTM India 2026

Zambia is elevating its global tourism profile with a strong presence at Outbound Travel Market (OTM) India 2026, one of Asia’s foremost travel trade exhibitions. The Zambia Tourism Agency (ZTA) is leading a delegation of local tourism operators and government partners in Mumbai to engage travel trade professionals, buyers, and media from around the world. The Zambian government participates in this event as part of its main plan to boost tourism development in important new Asian markets, which include India.

OTM India, scheduled for 5–7 February 2026, has earned a reputation as a pivotal business‑to‑business platform that drives international tourism partnerships and destination visibility. The event regularly hosts over 2 000 exhibitors from more than 60 countries and attracts travel industry stakeholders intent on forming meaningful commercial ties.

Strategic Market Outreach for Zambia

The ZTA’s participation at OTM reflects Zambia’s ongoing efforts to diversify and deepen its international travel markets. India has emerged as a priority focus for the agency’s global outreach in recent years, with efforts geared towards both leisure and business travel segments. According to Zambia Tourism leadership, India ranks among the top five source markets targeted for growth, alongside regions such as the United States, United Kingdom, South Africa, and China.

This focus follows years of international promotion, which has helped Zambia increase global interest in its safari experiences, cultural heritage sites, and natural attractions like Victoria Falls, widely recognised as one of Africa’s most spectacular natural wonders.

Promoting Zambia’s Diverse Tourism Offerings

At OTM India 2026, Zambia’s delegation is showcasing a range of tourism products designed to appeal to Indian travellers and international tour operators. These offerings include wildlife safaris, cultural experiences, heritage attractions, and eco‑adventure destinations across Zambia’s national parks, such as Liuwa Plain National Park and Lower Zambezi National Park, which are celebrated for their abundant wildlife and scenic landscapes.

Domestic cultural attractions, including sites like the Moto Moto Museum and Maramba Cultural Museum, also form part of the country’s tourism narrative, adding depth for visitors interested in local history and traditions.

OTM Mumbai provides a venue for Zambia’s operators to engage with hosted buyers, travel agents, media, and tourism organisations that prioritise destinations with unique wildlife, cultural, and adventure credentials. In prior editions, similar trade shows have facilitated tens of thousands of pre‑scheduled buyer meetings and generated significant brand exposure for participating destinations.

Tourism Growth and India Market Focus

Zambia has recorded notable international tourism growth, with arrivals rising significantly in recent years. By October 2025, the country had welcomed around 2.0 million international visitors, putting it on track to surpass its annual target of 2.4 million arrivals. Aggressive marketing activity across multiple source markets, including India, has contributed to this performance.

In addition to safari and natural attractions, Zambia has implemented tourism support initiatives such as visa waivers for numerous countries, which enhance travel ease for international visitors. Initiatives like these bolster Zambia’s appeal to Indian outbound travellers, who have increasingly included Africa in their travel plans.

Industry observers note that Indian traveller demand is rising rapidly, with millions of outbound departures anticipated for leisure and business travel. As such, trade events like OTM serve as critical platforms for destinations seeking to attract affluent Indian leisure travellers and group tours.

Zambia’s Long‑Term Tourism Strategy

Participation at high‑profile trade exhibitions aligns with Zambia’s long‑term tourism development framework, which aims to broaden global reach and promote sustainable tourism growth throughout the country. This includes marketing efforts, infrastructure improvements, and enhanced visibility for lesser‑known destinations within Zambia.

By nurturing relationships with travel trade partners and enhancing destination awareness among Indian agents and operators, Zambia is positioning itself as a distinctive safari and cultural destination in Southern Africa.

Zambia’s Global Tourism Engagement Expands

Zambia’s attendance at OTM India 2026 represents an important achievement for its international tourism outreach program. Zambia is expanding its destination appeal through its local tour operator delegation, which targets the Indian travel market. The trade event presentation by Zambia permits international travel partners to examine the country’s wildlife and cultural sites and adventure tourism options. This engagement supports Zambia’s objective of increasing international visitor numbers and cementing its reputation as a compelling destination for Indian and global travellers alike.

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