Volcano Tourism in Indonesia, Iceland, Hawaii, and Japan: Know About The Deadly Allure and Its Impact on Global Travel

In the growing adventure tourism movement, volcano tourism has taken an honored place among the flashier and more perilous pursuits of thrill-seekers worldwide. From Indonesia’s volcanic calderas of Mount Rinjani to Hawaii’s celebrated outbreaks of Kilauea, ever-growing numbers of tourists are enticed by active volcanoes’ raw natural splendor and explosive volatility. Such natural landmarks are no less a heaven for the sense of adventure than a focal point for the very perils of venturing on explosive terrain. For Juliana Marins it proved fatally so when the 26-year-old Brazilian publicist fell to her death off Mount Rinjani and brought to international attention the volcano tourism debate.

The Fatal Attraction of Volcano Tourism

Juliana’s tragic death on June 24, 2025, after falling nearly 490 feet while hiking on Mount Rinjani in Indonesia, is a stark reminder of the dangers that come with exploring active volcanoes. Known for its lush landscapes and sweeping views, Mount Rinjani is a popular destination for hikers and adventure tourists, attracting thousands annually who seek to conquer its challenging terrain. While drone footage confirmed that Marins was alive for a brief moment after the fall, she later succumbed to her injuries, leaving behind a grieving community of followers who had seen her adventures on Instagram. This devastating incident brings to light not only the perilous nature of volcano tourism but also the impact it has on the local tourism industry.

Mount Rinjani, located on the island of Lombok, has long been a hotspot for trekking enthusiasts. As an active volcano, it regularly sees both local and international tourists who brave its summit for panoramic views of the surrounding island. However, like many active volcanoes around the world, the area is unpredictable. The physical risk of navigating unstable rock faces, paired with the ever-present threat of volcanic eruptions, makes it a hazardous but thrilling experience for those seeking the ultimate adventure.

The death of Marins has prompted local authorities in Indonesia to revisit safety protocols on the island’s popular volcanoes. According to the Indonesian Ministry of Tourism and Creative Economy, tourism to Mount Rinjani generates substantial revenue, particularly through hiking and trekking services. However, the tragic incident has sparked concerns regarding the adequacy of safety measures for such risky excursions. There is growing pressure on local tour operators and government bodies to ensure better equipment, more trained guides, and improved communication systems for visitors to prevent similar incidents in the future.

The Global Volcano Tourism Landscape

Mount Rinjani is not alone in its popularity. Volcano tourism spans the globe, with major destinations that continue to draw travelers despite the dangers. In Iceland, the famous Eyjafjallajökull volcano, known for its explosive eruption in 2010, is another popular tourist attraction. Visitors flock to see the steaming craters, hot springs, and lava fields, creating an iconic landscape that is both otherworldly and treacherous. However, Iceland’s volcanic regions are also prone to sudden eruptions, and the government has established strict safety guidelines for tourists exploring these dangerous territories.

In Hawaii, the Kilauea volcano, one of the world’s most active volcanoes, continues to be a magnet for travelers. The U.S. National Park Service, which manages the Volcanoes National Park, emphasizes the thrill of witnessing the volcano’s activity, from flowing lava to explosive eruptions. Despite the beauty and majesty of Kilauea, the park also reminds visitors of the dangers through regular warnings and the availability of trained guides. Hawaii has long been a pioneer in volcanic tourism, offering everything from helicopter tours to lava hiking, yet it also faces increasing concerns about the environmental impact of such mass tourism, particularly on fragile ecosystems and endangered species.

Japan, home to the famous Mount Fuji and several other active volcanoes, is another destination where volcanic tourism is deeply embedded in the country’s tourism culture. The Japan Tourism Agency works closely with local governments to ensure that tourists are aware of the potential risks. In particular, the popular Mount Aso, one of the largest active volcanoes in the world, attracts large numbers of visitors each year. Japan’s extensive safety measures and infrastructure, including warning systems and evacuation plans, have been lauded by tourists, though they remain vigilant in adapting their policies to keep pace with growing tourist numbers.

The Impact on Tourism

The rise of volcano tourism has undoubtedly contributed to the local economies of these regions. In Indonesia, Iceland, Hawaii, and Japan, volcanoes are key drivers of tourism, drawing adventure enthusiasts and eco-tourists alike. However, the tragic death of Juliana Marins highlights the ongoing tension between the thrill-seeking nature of volcano tourism and the increasing responsibility of local governments and tour operators to ensure the safety of their visitors.

Government bodies in affected regions, such as the Ministry of Tourism and Creative Economy in Indonesia and the Japan Tourism Agency, are working toward creating more sustainable and safe tourism practices. In Indonesia, authorities are considering stricter regulations regarding access to Mount Rinjani and other active volcanoes, including better monitoring of volcanic activity, enhanced safety equipment for hikers, and more trained guides to assist in ensuring the safety of visitors.

Meanwhile, in Iceland, the tourism sector is being reevaluated to incorporate safer practices for visitors. According to the Icelandic Tourist Board, there are calls for improved risk management strategies, particularly in relation to lava tours and volcanic craters, where safety measures remain in constant review.

The rise of these deadly tourism trends is forcing the global travel industry to strike a delicate balance between attracting visitors and ensuring the well-being of tourists. Government bodies and tourism boards are now under immense pressure to develop safety measures that keep pace with growing interest in these perilous natural attractions.

Humanizing the Tragic Loss

Juliana Marins’ untimely passing not only impacts her family and friends but also leaves an indelible mark on the global travel community. Through her social media, she shared a passion for the great outdoors and inspired countless others to explore the natural wonders of the world. Her tragic fall serves as a somber reminder of how volatile nature can be, even in places that seem peaceful and majestic. As the world continues to embrace adventure tourism, it is crucial that these attractions—specifically those around active volcanoes—be approached with caution, respect, and a strong emphasis on safety.

Conclusion
Volcano tourism, while temptingly irresistible, necessitates utmost comprehension of what is at stake. From Hawaii’s lava flow to Iceland and Indonesia’s volcanoes and those of Japan, tourists are rushing to the eye of nature’s storm. While millions flock to these destinations year after year, Juliana Marins’s lamentable story is a reminder that sometimes the journey is irreversible. It is upon tourists and local authorities to ensure volcano tourism’s splendor is enjoyed safely for years to come.

Sources: Indonesian Ministry of Tourism and Creative Economy, Icelandic Tourist Board, U.S. National Park Service, Japan Tourism Agency, Hawaii Volcanoes National Park.

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