U.S. Golfers Are Ready to Spend Big on Golf Travel in 2026 – But Are They Getting the Value They Deserve?

In a groundbreaking study, Buffalo Groupe reveals that U.S. golfers are entering 2026 with an unwavering passion for golf travel. But here’s the twist – while demand remains high, golfers are now demanding more than ever before. Spending is up, but so are expectations. The results are in, and golf resorts and destinations need to step up their game if they want to meet the new wave of travelers.

The 2025 Buffalo Groupe Golf Travel Study provides an in-depth look at how U.S. golfers are planning their trips, what’s driving their spending, and where they’re headed in 2026. From the Southeast U.S. to Scotland, the market for golf travel is booming, but it’s becoming increasingly experience-driven. Golfers are seeking value, but hidden fees and misaligned pricing are making some feel like they’re not getting the return on their investment.

The report also highlights a major trend: golfers are more intentional than ever about their trips. The golf travel demand is strong, but it’s now about quality over quantity. Golfers aren’t just booking a round of golf – they’re looking for a total getaway experience, including culture, scenery, and top-notch customer service.

Golf Travel Confidence: U.S. Golfers are Ready to Spend Big in 2026

According to the 2025 Buffalo Groupe Golf Travel Study, nearly 9 in 10 golfers plan to spend the same or more on their golf getaways in 2026. While spending remains robust, golfers are becoming more discerning, making careful decisions about where they go and how much they pay. Half of golfers are still maintaining budgets of $5,000 or more, but the emphasis on value has never been greater.

Golfers are increasingly aware of the hidden fees and misaligned pricing that could ruin the experience. This trend has forced resorts to rethink their pricing models. Golfers want to know that they’re getting what they pay for, and if they feel like they’re being taken advantage of, they won’t hesitate to choose a different destination.

This growing sensitivity to value means that golf resorts and destinations have to work harder to deliver memorable experiences at every price point. It’s no longer just about the course; it’s about everything that surrounds it. The golf travel experience in 2026 has to be seamless, unforgettable, and — most importantly — worth every penny.

The Southeast Dominates: Top U.S. Golf Travel Destination Continues to Attract Golfers

While golfers are looking internationally for their next adventure, the Southeast continues to dominate U.S. golf travel. According to the study, the Southeast U.S. accounts for two-thirds of the top five most desired domestic golf destinations. Florida, Georgia, and the Carolinas continue to lead the pack, drawing golfers seeking both world-class courses and an attractive climate.

But it’s not just the Southeast that’s showing promise. Golfers are also expressing growing interest in the Gulf Coast and Upper Midwest regions. Destinations in these areas are emerging as hidden gems for those seeking a more relaxed, value-driven golf experience. The rise in popularity of regional golf destinations marks a shift away from the traditional hotspots, where golfers are increasingly seeking a more personalized and affordable experience.

International Travel: Scotland, Ireland, and Southern Europe Remain on Golfers’ Bucket Lists

When it comes to international golf travel, Scotland and Ireland continue to be the ultimate bucket list destinations for U.S. golfers. But there’s a new player in town. Southern Europe — including Spain, Portugal, and Italy — is rapidly gaining traction as golfers seek the “golf-plus” experience. These destinations offer the perfect blend of world-class golf with incredible culture, scenery, and cuisine.

The lure of playing golf in a place steeped in history, where the game was born, still holds great appeal. But golfers are also increasingly looking for destinations that offer more than just golf. They want an immersive experience that combines their love of the game with the pleasures of travel, culture, and gastronomy.

From the rugged highlands of Scotland to the sun-drenched courses of Spain, the international golf travel market remains resilient. These bucket-list destinations aren’t just about golf—they’re about creating a total lifestyle experience for the modern golfer.

The Digital Age: How Technology is Shaping Golf Travel

Digital content is becoming an essential tool for golfers when planning their trips. According to the study, YouTube remains the leading platform for golf travel content, particularly for golfers under 45. This younger, tech-savvy generation is turning to online platforms to get inspiration, read reviews, and plan their next trip. Golf travel marketers are increasingly focusing their efforts on digital channels to reach this influential audience.

The study reveals that golfers are more digitally connected than ever before, using a mix of platforms to make their decisions. From Instagram posts showcasing the beauty of Scotland’s golf courses to YouTube videos of golfers tackling the world’s most famous courses, digital content is driving trip planning and decision-making.

This shift towards digital-first planning means that golf travel providers need to adapt their marketing strategies to meet the changing needs of consumers. Gone are the days of print advertisements and brochures — the future of golf travel marketing is digital, social, and immediate.

Shifting Spending Habits: Big Budgets, Smaller Trips

While golfers with the largest trip budgets remain an important part of the market, the study finds that the highest spenders have shifted their approach. Golfers with budgets exceeding $15,000 pulled back slightly in 2025, opting for more frequent, smaller getaways instead of one big marquee trip. This suggests that the demand for luxury golf travel is still strong, but these high-end travelers are increasingly looking for flexibility and variety in their travel plans.

With many golfers moving into the $7,500–$10,000 bracket, it’s clear that the market for premium golf travel is shifting. This could be due to a variety of factors, from changing economic conditions to a desire for shorter, more manageable trips that don’t break the bank.

Conclusion: What Does the Future Hold for Golf Travel?

As we move into 2026, it’s clear that the golf travel market is strong, resilient, and more intentional than ever before. Golfers are willing to spend, but they expect more from their travel experiences. From high-end resorts to destination golf courses, the industry must evolve to meet the growing demand for value-driven, experience-rich trips.

The Buffalo Groupe Golf Travel Study highlights an industry at a crossroads. Golfers are more selective about where they travel and how much they spend, but they’re still committed to the game they love. For golf destinations and resorts, delivering seamless, memorable experiences will be the key to success in 2026 and beyond.

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