Netherlands and More Countries Head to Birmingham for Land, Leisure & Tourism Show 2026

Netherlands and more countries head to Birmingham for Land, Leisure & Tourism Show 2026, bringing international businesses together on 4–5 November. The exhibition will showcase hospitality technology, holiday parks, visitor attractions and rural tourism opportunities, connecting industry professionals with suppliers, innovative products and potential partnerships across the United Kingdom’s visitor economy.

Birmingham will host the Land, Leisure & Tourism Show 2026 with more than 200 exhibitors on 4–5 November at the NEC. The UK trade event will bring together holiday parks, hospitality providers, tourism technology companies and rural businesses to explore investment opportunities, visitor experiences and industry innovation across the sector.

Birmingham Prepares for Major Tourism Industry Exhibition

Birmingham is preparing to welcome tourism operators, leisure businesses, accommodation providers and technology suppliers as the Land, Leisure & Tourism Show returns to the National Exhibition Centre (NEC) on 4 and 5 November 2026.

Organised by Agriconnect, the exhibition focuses on businesses operating within the UK’s visitor economy. It provides a meeting place for suppliers, investors, holiday park operators and attraction managers seeking commercial partnerships and practical solutions.

The organiser advertises more than 200 exhibitors on its main website, while its exhibitor information refers to more than 250. These are promotional figures rather than independently verified attendance totals.

International Companies Join UK Tourism Suppliers

The published exhibitor directory includes accommodation platform Booking.com, holiday park operator Landal, booking technology provider Beyonk, hospitality automation company Runnr.ai and campsite management specialist CampManager.

Other listed businesses include Creative Play, World of Rides, Northern Log Cabins, Tiny House Pro, Smart Parking and Glamping Industries Trade Association UK.

Their participation illustrates the range of businesses serving the visitor economy, from digital reservations and entertainment equipment to accommodation construction and infrastructure.

Although the exhibition features companies with international operations, organisers have not published a comprehensive list of participating countries or confirmed national tourism pavilions. The event is primarily a commercial exhibition serving the UK leisure and tourism market. Exhibitors

AI and Digital Technology Take Centre Stage

Technology is an important part of the exhibition, reflecting the growing role of digital systems in tourism operations.

Booking platforms, property management software, automated guest communications and electronic payment solutions are among the services represented.

Companies including Runnr.ai, Beyonk and GemaPark by Campspot offer examples of technologies relevant to hospitality and accommodation businesses.

For operators, such systems can help reduce administrative workloads, improve reservation management and support customer service. Their commercial value, however, depends on implementation costs, reliability and compatibility with existing systems.

Holiday Parks and Rural Tourism Attract Attention

Holiday parks, glamping accommodation and countryside tourism are another major focus.

The Holiday Park Village will allow visitors to examine products and services in a setting designed to reflect real operating environments.

Businesses involved in cabins, compact accommodation, outdoor activities and recreational facilities will have opportunities to connect with potential buyers.

The exhibition is also linked with the Farm Business Innovation Show, highlighting opportunities for landowners considering tourism-related diversification.

Such investment can create additional revenue opportunities for rural enterprises, although planning requirements, environmental responsibilities and operating costs remain important considerations. Business News Wales

New Product Trail and Industry Seminars Offer Practical Insights

The 2026 programme includes the New Product Trail, Start Up Hub and Land Leisure Tourism Stage.

These features are intended to showcase emerging products, connect younger businesses with established operators and encourage discussions about operational challenges.

The organiser’s commercial information advertises more than 60 industry speakers across over 50 seminar sessions.

Topics across the exhibition include accommodation, visitor attractions, business development, hospitality services and technologies supporting commercial operations. NEC Birmingham

Free Entry Opens Access to Industry Networking

The exhibition will take place in Hall 6 at the NEC, with free visitor registration available through the official website.

Opening hours are 10:00 to 17:00 on Wednesday, 4 November, and 10:00 to 16:00 on Thursday, 5 November.

The event provides opportunities for operators to compare suppliers, examine equipment, attend seminars and discuss future investments.

For Birmingham, hosting the exhibition reinforces the city’s role as a meeting point for business events and the wider visitor economy.

Netherlands and more countries head to Birmingham for Land, Leisure & Tourism Show 2026, highlighting growing international business connections within the leisure sector. With exhibitors presenting accommodation solutions, digital technologies and visitor experiences, the event offers opportunities for industry collaboration, commercial investment and sustainable tourism development across the United Kingdom.

AI and Digital Technology Take Centre Stage

Technology is an important part of the exhibition, reflecting the growing role of digital systems in tourism operations.

Booking platforms, property management software, automated guest communications and electronic payment solutions are among the services represented.

Companies including Runnr.ai, Beyonk and GemaPark by Campspot offer examples of technologies relevant to hospitality and accommodation businesses.

For operators, such systems can help reduce administrative workloads, improve reservation management and support customer service. Their commercial value, however, depends on implementation costs, reliability and compatibility with existing systems.

Holiday Parks and Rural Tourism Attract Attention

Holiday parks, glamping accommodation and countryside tourism are another major focus.

The Holiday Park Village will allow visitors to examine products and services in a setting designed to reflect real operating environments.

Businesses involved in cabins, compact accommodation, outdoor activities and recreational facilities will have opportunities to connect with potential buyers.

The exhibition is also linked with the Farm Business Innovation Show, highlighting opportunities for landowners considering tourism-related diversification.

Such investment can create additional revenue opportunities for rural enterprises, although planning requirements, environmental responsibilities and operating costs remain important considerations.

New Product Trail and Industry Seminars Offer Practical Insights

The 2026 programme includes the New Product Trail, Start Up Hub and Land Leisure Tourism Stage.

These features are intended to showcase emerging products, connect younger businesses with established operators and encourage discussions about operational challenges.

The organiser’s commercial information advertises more than 60 industry speakers across over 50 seminar sessions.

Topics across the exhibition include accommodation, visitor attractions, business development, hospitality services and technologies supporting commercial operations.

Free Entry Opens Access to Industry Networking

The exhibition will take place in Hall 6 at the NEC, with free visitor registration available through the official website.

Opening hours are 10:00 to 17:00 on Wednesday, 4 November, and 10:00 to 16:00 on Thursday, 5 November.

The event provides opportunities for operators to compare suppliers, examine equipment, attend seminars and discuss future investments.

For Birmingham, hosting the exhibition reinforces the city’s role as a meeting point for business events and the wider visitor economy.

The Land, Leisure & Tourism Show 2026 will bring more than 200 exhibitors to Birmingham, highlighting developments in accommodation, hospitality technology and rural tourism. By connecting suppliers with operators and investors, the two-day exhibition offers opportunities for partnerships, business diversification and improvements in visitor experiences across the UK tourism industry.

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