Trip.com Group Showcases Asia-Europe Travel Growth at Istanbul Summit: What You Need To Know

Trip.com Group, in a significant move for the worldwide travel sector, held the 2025 Global Partner Summit in the Turkish city of Istanbul, thereby confirming its dedication to promoting innovation and strengthening the ties of international travel. The gathering of the industry’s top players and partners laid bare the company’s strategy to transmit international travel goods by the utilisation of technology and the cultivation of cooperation between Asia and Europe.

Fostering Innovation and Growth in the Travel Industry

At the Istanbul Congress Centre, Trip.com Group Co-founder and Chairman, James Liang, outlined the company’s focus on innovation, which is reshaping the travel landscape. The summit highlighted the importance of artificial intelligence (AI) in improving efficiency, enhancing customer experiences, and promoting sustainability. Trip.com’s suite of AI-powered tools, including Trip.Planner, Trip.Best, Trip.Pulse, and Trip.Events, are set to revolutionise how travellers interact with travel platforms. These tools offer personalised itineraries, event recommendations, and real-time updates on transport, making it easier for travellers to craft bespoke travel plans.

AI-driven innovation is also making it easier for travellers to find family-friendly accommodations, wellness retreats, and experiences that align with their unique needs and interests. Trip.com Group’s new features aim to elevate the travel planning process, offering users an array of curated options designed to simplify their journey.

Leveraging AI and Technology for a Smarter Travel Future

One of the standout innovations introduced by Trip.com Group at the summit is Trip.Planner, which allows travellers to create personalised itineraries with real-time transport integration and access to over 20 million points of interest worldwide. The platform’s AI-driven recommendations simplify the travel experience, helping users discover new destinations and experiences with ease.

Additionally, Trip.Best has introduced new thematic categories, including a Family-Friendly Hotels section, which evaluates properties based on key criteria like facilities, activities, and nearby entertainment. With the addition of Trip.Moments, an in-app social platform, Trip.com Group aims to build a community where travellers can share their experiences and inspire others.

Trip.com Group’s focus on AI not only enhances the consumer experience but also helps partners create more targeted offers and improve overall efficiency, thus fostering sustainable growth within the travel industry. By expanding the use of AI, Trip.com Group is poised to meet evolving customer demands for more meaningful and personalised travel experiences.

Shaping the Future of Travel: Expanding Global Reach

The summit also marked the expansion of Trip.com Group’s partnership with the Türkiye Tourism Promotion and Development Agency (TGA). Since their initial collaboration in 2022, the partnership has now been expanded to include air connectivity, flight frequencies, accommodation, tours, and local experiences, all supported by Trip.com Group’s advanced technology and global data capabilities.

Türkiye’s role as a central hub for global travel has grown substantially, with cities like Istanbul, Antalya, and Izmir becoming increasingly popular travel destinations. According to Trip.com’s booking data, Türkiye’s appeal to international travellers has surged by over 50% year-on-year, thanks to these strengthened partnerships. By opening its office in Istanbul in 2024, Trip.com Group has shown a long-term commitment to supporting the region’s growing tourism sector.

Ms Jane Sun, CEO of Trip.com Group, highlighted the company’s robust growth, with bookings on the Trip.com platform increasing by 60% year-on-year in the first half of 2025. This success is attributed to the company’s global expansion strategy and its ability to adapt to changing consumer preferences, particularly in the areas of event-driven travel, long-haul journeys, and longer stays.

A Focus on Emerging Travel Trends

The rising demand for event-driven travel, driven by cultural and entertainment experiences, has significantly influenced global travel trends. Trip.com Group has capitalised on this by offering bundled packages that include tickets to over 1,000 performances and sports events, attracting millions of customers globally. This trend is part of a broader shift towards unique, immersive travel experiences that blend tourism with major cultural events.

In addition to event-driven travel, Trip.com Group has focused on high-value travel segments, including wellness retreats, pet-friendly stays, and premium experiences tailored to high-net-worth travellers. The company’s expansion into these niches has resulted in incremental revenue growth for its partners and new opportunities in the evolving travel market.

For business travellers, Trip.com Group has introduced Trip.Biz, a global suite of solutions that integrates inventory, payments, and services for corporate travel programmes. By 2025, Trip.Biz will be operational in over 30 markets, offering localised support to enterprises and enhancing Trip.com Group’s presence in the corporate travel sector.

Strengthening Partnerships for a More Connected World

Trip.com Group’s 2025 Global Partner Summit in Istanbul showcased the company’s ongoing commitment to innovation, sustainable growth, and fostering strong global partnerships. The expansion of the partnership with the Türkiye Tourism Promotion and Development Agency is just one example of how the company is working to bridge Asia and Europe, offering travellers more opportunities to explore and connect with new destinations. By combining cutting-edge technology with local insights, Trip.com Group is setting the stage for a smarter, more inclusive travel experience that meets the needs of today’s discerning traveller.

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