South Korea Surpasses China to Become Vietnam’s Top Tourist Source in 2026 — How Airlines Like Vietnam Airlines, VietJet, and Major Carriers from Japan, the U.S., and India Are Capitalizing on This Surge!

South Korea has now overtaken China as Vietnam’s largest source of tourists in 2026, a shift that has sent ripples through the travel and tourism industries. This dramatic change, marked by a 17% increase in South Korean arrivals, has transformed the tourism landscape, providing new opportunities for airlines like Vietnam Airlines, VietJet, and international carriers from Japan, the U.S., and India. As the influx of South Korean tourists continues to rise, these airlines are stepping up their game, expanding routes and increasing flight frequencies between Vietnam and South Korea to meet the growing demand. The hospitality sector, too, is reaping the rewards of this shift, with hotels and resorts in top destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc seeing an uptick in bookings. For travelers, this new wave of tourism opens doors to even more direct flight options and a variety of accommodations, from luxury resorts to budget-friendly hotels. With tourism booming and travel becoming easier than ever, Vietnam is poised to solidify its position as one of Southeast Asia’s most exciting and accessible destinations, offering a vibrant mix of culture, history, and natural beauty that continues to captivate South Korean tourists—and visitors from around the world.

South Korea Surpasses China to Become Vietnam’s Top Tourist Source in 2026 — How Airlines Like Vietnam Airlines, VietJet, and Major Carriers from Japan, the U.S., and India Are Capitalizing on This Surge!

Vietnam’s tourism industry has experienced a dramatic shift in recent years, with South Korea overtaking China as the largest source of foreign visitors to the country. This change, particularly evident in January 2026, has reshaped the tourism landscape and created new opportunities for airlines and the hospitality industry. In this article, we’ll explore how airlines such as Vietnam Airlines, VietJet, and international carriers from Japan, the U.S., and India are seizing this surge, and what this means for the tourism industry in Vietnam.

South Korea Surpasses China to Become Vietnam’s Top Tourist Source in 2026

In January 2026, South Korea overtook China to become the largest source of foreign visitors to Vietnam, with nearly 490,000 tourists arriving from South Korea. This surge marks a significant shift in the tourism dynamics, as China, once the dominant source of visitors, experienced a decline of 20.1% in its arrivals compared to the previous year. Meanwhile, South Korea’s tourism numbers grew by 17%, a trend that is expected to continue throughout the year. The shift is attributed to various factors, including economic slowdowns in China, visa exemptions for South Korean nationals, and increased direct flights between the two countries.

South Korea’s rise as Vietnam’s top tourist market has had a profound impact on both the travel and hospitality sectors. Airlines, particularly Vietnam Airlines and VietJet, are ramping up their services to cater to the growing demand. This increase in travel has also brought a surge of South Korean tourists to popular destinations in Vietnam, such as Hanoi, Ho Chi Minh City, Da Nang, and Phu Quoc, helping to stimulate the local economy and tourism infrastructure.

How Airlines Like Vietnam Airlines, VietJet, and Major Carriers from Japan, the U.S., and India Are Capitalizing on This Surge

Vietnam Airlines, VietJet, and other major international carriers like Korean Air, Japan Airlines, and American Airlines have been quick to adjust to the shift in tourist demand. With South Korea now at the forefront of Vietnam’s international tourism scene, these airlines are expanding their routes and increasing flight frequencies between the two countries.

Vietnam Airlines, Vietnam’s flagship carrier, has taken significant steps to capitalize on this trend. The airline has added more flights to popular destinations like Seoul and Busan, while also enhancing its services to cater to South Korean tourists’ preferences. Vietnam Airlines has also been upgrading its in-flight services, offering more entertainment options and expanding its menu to suit the tastes of Korean travelers.

VietJet, Vietnam’s leading low-cost carrier, has also seen a dramatic rise in bookings. Known for its affordable fares and customer-friendly service, VietJet has increased its flight capacity to South Korea, allowing more travelers to visit Vietnam at a lower cost. This surge has been beneficial not only for tourists but also for the local economy, as it facilitates the inflow of more spending power from South Korean visitors.

In addition to these Vietnamese carriers, international airlines such as Korean Air and Asiana Airlines have also seen a rise in passenger traffic to Vietnam. Both airlines have expanded their services to accommodate the growing number of South Korean tourists heading to popular Vietnamese destinations. These airlines have also been leveraging their extensive regional networks to provide convenient connections for travelers from other parts of Asia, the U.S., and Europe.

For travelers flying from Japan, the U.S., and India, airlines such as Japan Airlines, United Airlines, and Air India have been instrumental in making travel to Vietnam more accessible. Japan Airlines has been particularly proactive in offering direct flights from major Japanese cities like Tokyo and Osaka to Ho Chi Minh City and Hanoi. These routes are expected to see further expansion as Vietnam’s tourism industry continues to grow.

Flight Details and Travel Tips

If you’re planning a trip to Vietnam from South Korea, there are several options available. Flights from Seoul’s Incheon International Airport (ICN) to Hanoi (Noi Bai Airport) or Ho Chi Minh City (Tan Son Nhat International Airport) are operated daily by Vietnam Airlines, VietJet, and Korean Air. The flight duration is approximately 4 to 5 hours, with fares ranging from $100 to $300, depending on the season and class. For budget-conscious travelers, VietJet offers competitive prices, especially when booked in advance.

For those traveling from Japan, direct flights are available from Tokyo Narita (NRT) and Osaka Kansai (KIX) to Vietnam’s major cities. Flights typically take 6 to 7 hours. Japan Airlines and VietJet provide the most convenient options, with one-way fares ranging from $250 to $450.

For travelers coming from the U.S., direct flights to Vietnam are limited, but there are numerous connecting flights available through United Airlines and American Airlines, with layovers in East Asian hubs like Tokyo, Seoul, or Hong Kong. Expect flight times of 20 hours or more, depending on your departure city, with one-way fares starting from $600.

Traveling from India to Vietnam has also become easier, with direct flights now offered by Air India from Delhi and Mumbai to Hanoi and Ho Chi Minh City. Flight times are around 6 hours, with fares typically ranging from $300 to $600, depending on the time of booking.

The Impact on Vietnam’s Hospitality Industry

The growing influx of South Korean visitors has had a profound effect on Vietnam’s hospitality industry. Hotels, resorts, and restaurants across the country are seeing increased demand as more tourists arrive. Ho Chi Minh City, Hanoi, Da Nang, and Phu Quoc are among the most popular destinations for South Korean travelers, leading to a surge in hotel bookings.

The hospitality sector has responded by enhancing their services and facilities to cater to the specific needs of South Korean visitors. Many hotels are now offering Korean-speaking staff, Korean food options, and even Korean TV channels to make guests feel more at home. Leading hotel chains such as InterContinental, Marriott, and Accor are expanding their properties in Vietnam to accommodate the growing number of tourists.

Luxury Hotels and Resorts in Vietnam

For those seeking a more luxurious experience, Vietnam boasts a wide range of high-end hotels and resorts. The InterContinental Saigon in Ho Chi Minh City is one of the most popular choices for South Korean tourists, offering world-class amenities and a central location. Similarly, the JW Marriott Hanoi provides top-notch facilities and easy access to key tourist attractions.

For a beachfront experience, Vinpearl Phu Quoc and Amanoi Resort are two of the top choices. Both properties offer stunning ocean views, luxurious accommodations, and a range of activities, from snorkeling to wellness retreats. These resorts are also popular among high-end South Korean tourists looking for a relaxing escape.

Budget-Friendly Accommodations

For those on a budget, Vietnam has plenty of affordable yet comfortable options. Viettel Hotel and The Hammock Hotel in Hanoi offer great value for money without compromising on quality. Many of these budget hotels provide essential amenities, including free Wi-Fi, air conditioning, and breakfast, ensuring a comfortable stay for travelers.

The Growing Influence of South Korean Tourists in Vietnam

The growing influence of South Korean tourists is not limited to the airline and hospitality industries. South Korean travelers are making a significant impact on Vietnam’s retail, food, and entertainment sectors as well. With a penchant for shopping and exploring local cuisine, South Korean tourists are contributing to the growth of Vietnam’s vibrant retail scene.

Shopping districts in Ho Chi Minh City and Hanoi, such as Ben Thanh Market and Dong Xuan Market, have reported a notable increase in foot traffic from South Korean visitors. Popular items include local handicrafts, clothing, and electronics. In addition, many South Korean tourists are flocking to Vietnamese night markets, where they can enjoy local street food and experience the country’s unique culture.

Restaurants that cater specifically to South Korean tastes have also emerged in major cities across Vietnam. Korean barbecue restaurants and Korean-style cafes are becoming increasingly popular, with many offering all-you-can-eat options and delivering authentic flavors. In Ho Chi Minh City, districts like District 1 and District 3 are home to a growing number of Korean dining establishments, making it easy for visitors to find familiar food while exploring the city.

Vietnam’s Expanding Role in Southeast Asia’s Tourism Landscape

Vietnam’s rise as a premier destination for South Korean tourists is part of a broader trend in Southeast Asia, where countries like Thailand, Malaysia, and Singapore have long been favorites among Korean travelers. However, Vietnam has been making strides in capturing a larger share of the market, largely due to its unique blend of cultural attractions, stunning natural landscapes, and modern infrastructure.

Vietnam’s tourism policies have played a pivotal role in this transformation. The government has introduced various initiatives to make travel to Vietnam easier, including relaxed visa policies and the introduction of e-visa services for visitors from many countries, including South Korea. These measures have helped to make Vietnam a more attractive destination for South Korean tourists, who now enjoy hassle-free entry and a range of travel options.

Travel Tips for South Korean Tourists Visiting Vietnam

For South Korean tourists visiting Vietnam, there are a few essential travel tips to ensure a smooth and enjoyable trip:

1. Visa and Entry Requirements: South Korean nationals can travel to Vietnam with an e-visa, which is valid for up to 30 days. The e-visa process is straightforward and can be completed online before departure.
2. Best Time to Visit: The best time to visit Vietnam is during the dry season, from November to April. The weather is pleasant, and it’s ideal for exploring the country’s natural beauty and outdoor activities.
3. Language and Communication: While many people in the tourism industry in Vietnam speak English, it’s helpful to learn a few basic phrases in Vietnamese, such as “Xin chào” (Hello) and “Cảm ơn” (Thank you). Korean tourists may also find some services with Korean-speaking staff in larger hotels.
4. Currency: The local currency in Vietnam is the Vietnamese Dong (VND). While credit cards are widely accepted in larger cities, it’s advisable to carry some cash for smaller transactions, especially in rural areas.
5. Local Transportation: Taxis and ride-hailing services like Grab are available in major cities. Public transportation is also an affordable option, though it may not be as convenient as in other countries.
6. Cultural Etiquette: Vietnamese people are generally very friendly and welcoming. When visiting temples or other religious sites, it’s important to dress modestly and be respectful of local customs.

Wrapping Up

The shift in Vietnam’s tourism landscape, with South Korea surpassing China as the top tourist source, has opened new doors for the airline and hospitality industries. Airlines like Vietnam Airlines and VietJet, as well as international carriers, are capitalizing on this surge by increasing flight frequencies and improving services. Meanwhile, Vietnam’s hospitality industry is adjusting to meet the needs of South Korean travelers, offering a range of accommodations from luxury resorts to budget-friendly hotels.

South Korea has overtaken China as Vietnam’s top tourist source in 2026, sparking a boom in travel. Airlines like Vietnam Airlines, VietJet, and global carriers are quickly expanding to cater to this surge in visitors.

As Vietnam continues to attract visitors from across the globe, particularly South Korea, the country is poised to strengthen its position as one of Southeast Asia’s most popular tourist destinations. With its rich culture, stunning landscapes, and world-class hospitality, Vietnam offers something for every type of traveler. Whether you’re visiting for the first time or returning for another adventure, Vietnam’s vibrant tourism scene promises to deliver unforgettable experiences for all.

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