Soho House’s Ibiza Farmhouse Spurs Membership And Tourism Growth

Soho House and Co Inc have reported results for the 3rd quarter 2025 which are significantly better than the prior quarter. These results are predominantly owing to the increase in m ember revenues and in-house operations. This increase is particularly due to the growth in their strategies in promoting tourism in key locations across the world. This is further supported by the company’s growth and tourist demand in Ibiza. This also highlights the growing importance of wellness and hospitality in the tourist economy.

Key Growth in Ibiza’s Soho Farmhouse

One of the standout moments of the quarter was the launch of Soho Farmhouse Ibiza. The establishment, part of the brand’s broader strategy to enhance its global footprint, reflects Soho House’s commitment to providing unique, high-end tourism experiences. The opening of this new location is seen as a significant step in the company’s ongoing efforts to integrate wellness, hospitality, and luxury accommodations for a discerning clientele.

As part of the Ibiza expansion, Soho House introduced state-of-the-art wellness amenities, including fitness facilities and spa services designed to cater to the needs of both local and international tourists. The addition of Soho Farmhouse Ibiza to its portfolio is expected to generate not just increased membership but also a spike in accommodation and wellness service usage.

Revenue Surge Driven by Hospitality and Wellness

The company’s total revenues for the third quarter of 2025 reached 370.8 million dollars, marking an 11.2 percent year-over-year increase. Membership revenues alone grew by 14.3 percent, reflecting the success of Soho House’s strategy of enhancing member experiences through diversified offerings, including exclusive events and premium spaces. Additionally, in-house revenues, primarily from food and beverage and accommodation, showed a notable 4.5 percent increase compared to the previous year.

Soho House’s approach to tourism-focused luxury services, including the expansion of Soho Health Clubs, continues to prove effective in driving membership and increasing revenue from in-house services. This emphasis on wellness and exclusive experiences contributes to both long-term membership growth and enhanced customer loyalty, key drivers of success in the hospitality sector.

Growing Membership and Expanding Properties

The tourism and hospitality giant reported a 2.8 percent increase in Soho House memberships, bringing the total number of Soho House members to 213,830 as of September 28, 2025. While total membership grew slightly at 0.8 percent, the increase in premium Soho House members highlights the brand’s growing appeal among high-net-worth individuals and international travelers.

The expansion of Soho House’s locations further supports its growth in the tourism sector. The brand’s continued development of new and refreshed spaces, including Soho House West Hollywood, is tailored to attract both long-term members and tourists seeking luxurious accommodations and unique events. By offering exclusive access to high-end wellness amenities, accommodation services, and a rich calendar of global events, Soho House positions itself as a premium brand in both hospitality and tourism.

Focus on Tourism and Operational Excellence

Tourism continues to be a driving force behind Soho House’s business strategy. Its commitment to operational excellence is evident in the company’s 15 percent adjusted EBITDA margin for the third quarter of 2025. The increase in revenue per available room (RevPAR) by 2 percent year-over-year on a like-for-like basis highlights the growing demand for its accommodation services, which cater predominantly to international tourists seeking high-end experiences.

The investment in both the physical spaces and the broader member experience reflects Soho House’s focus on tourism as a long-term growth strategy. The company is actively enhancing the appeal of its properties and their associated services to attract a global customer base, driving both membership growth and revenue generation.

Soho House’s Broader Impact on the Tourism Sector

Soho House has been doing very well financially and expanding their brand into the luxury tourism global market. Also, the brand has been expanding on investing in event spaces and tourism-focused resorts which increase the need in the hospitality market. These investments cater to the demand for unique high-end services. By investing in accommodation, wellness, and tailored member services, Soho House is set to gain on the expanding tourism market. More and more tourists and members will visit the properties for the compelling services provided.

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