UK Alongside Other Major European Tourism Markets Drives IHG voco Hotels’ Stunning Growth as 50 Properties Open and 26 More Prepare to Transform Hospitality

IHG Hotels & Resorts has reached a major milestone in European hospitality, with its voco Hotels brand now operating 50 properties across the region and another 26 in development. Announced in London on 10 November 2026, the expansion strengthens IHG’s premium accommodation network in the United Kingdom, Hungary and Türkiye, while preparing for further growth in Uzbekistan. The milestone, achieved eight years after voco’s launch in 2018, highlights the company’s strategy of expanding through new hotels and conversions, giving international visitors more accommodation choices across major European cities, cultural destinations and coastal holiday markets.

European Hospitality Enters a New Growth Phase as voco Reaches 50 Hotels

The latest milestone highlights the rapid expansion of one of IHG‘s fastest-growing premium brands. Since its launch, voco has established a presence in urban centres, leisure destinations and neighbourhood locations. The company’s latest announcement confirms that 26 additional hotels are in its European development pipeline. This represents a potential 52% increase over the existing 50-property network.

If every planned development opens, voco could eventually operate 76 hotels across the region. However, IHG has not provided a completion date for the entire pipeline. The brand has also received the World Travel Awards title of Europe’s Leading Premium Hotel Brand for five consecutive years, reinforcing its market positioning.

Hungary Gains New Premium Hospitality Appeal With voco Budapest D8

Hungary has entered a new chapter in voco’s European expansion with the opening of voco Budapest D8, the brand’s first hotel in the country. The development increases the choice of internationally branded premium accommodation in Budapest, a destination recognised for its historic buildings, thermal baths, museums and Danube riverfront.

Budapest’s popularity among leisure visitors and business travellers makes it an important location for international hotel operators seeking a presence in Central Europe. For travel agencies and corporate travel planners, the opening introduces another accommodation option within IHG’s global reservation and loyalty network.

Türkiye Strengthens Its Resort Hospitality Market Through Antalya and Çeşme

Türkiye is emerging as another important destination in voco’s expansion plans. The opening of voco Antalya Konyaaltı marks the brand’s first property in the country, extending IHG’s premium offering into one of the Mediterranean’s established holiday markets. Antalya attracts international travellers through its beaches, resorts, historic attractions and coastal leisure experiences. The new property gives visitors another branded accommodation choice in the destination.

Further expansion is planned in Çeşme, where IHG expects to introduce its first European voco suites in 2027. Located on Türkiye’s Aegean coast, Çeşme is known for its beaches, seaside atmosphere and holiday accommodation. The planned suites will broaden voco’s accommodation offering in the leisure segment.

United Kingdom Expands Premium City Stays With London and Exeter Openings

The United Kingdom remains central to voco’s European development strategy, with properties serving different travel requirements. Among the latest additions is the 114-room voco London Bloomsbury, situated in Fitzrovia near some of London’s leading visitor attractions. The hotel’s location provides access to the British Museum, Tottenham Court Road, Covent Garden and Soho, making it relevant to cultural tourists, city-break visitors and business travellers.

Another significant development is voco Zeal Exeter Science Park. IHG identifies this property as its first Net Zero Carbon hotel, demonstrating the company’s commitment to integrating sustainability into premium hospitality. The Exeter development highlights the increasing importance of environmental design and operations as hotel companies expand their accommodation portfolios.

Uzbekistan Prepares for voco’s Arrival in Tashkent

IHG’s expansion is also extending into Central Asia, with the first voco property planned for Tashkent, Uzbekistan. The development will strengthen the company’s premium accommodation presence in a city that serves as an important commercial, cultural and transport centre.

Tashkent’s role as Uzbekistan’s capital makes it relevant to corporate visitors, international meetings and travellers exploring the country’s wider tourism attractions. The upcoming property also reflects IHG’s interest in introducing voco to destinations beyond Western Europe’s traditional hospitality markets. Although the company has confirmed the development, it has not announced a specific opening date for the Tashkent hotel.

IHG voco Hotels Expansion at a Glance

Hotel Conversions Become a Powerful Engine Behind European Expansion

One of the main reasons behind voco’s growth is its adaptable development model. Unlike hotel concepts that require entirely new buildings, voco allows existing properties to convert to the brand while preserving elements of their individual character. This flexibility can offer owners a more practical route to entering the international premium hospitality market.

IHG supports participating hotels through its global reservation infrastructure, marketing capabilities, commercial systems and IHG One Rewards loyalty programme. The strategy is particularly relevant in historic European cities, where converting existing buildings can provide an alternative to constructing new hotels. IHG’s wider development activity also shows the importance of this approach. During the third quarter of 2026, the company opened 92 hotels worldwide and signed another 164, with development activity broadly divided between new construction and conversions.

IHG’s European Hotel Network Surpasses 1,000 Properties

The voco milestone follows another significant achievement for the wider hospitality group. On 22 October 2026, IHG confirmed that its European network had exceeded 1,000 operating hotels. The company added more than 210 hotels across Europe during the preceding three years, representing net system-size growth above 25%.

It also reported more than 280 additional hotels in its regional development pipeline. The expansion comes against the backdrop of Europe’s position as the world’s most visited tourism region. According to UN Tourism figures cited by IHG, Europe received approximately 793 million international tourist arrivals in 2025, accounting for more than half of global international arrivals. This extensive visitor market provides opportunities for established and emerging hotel brands serving leisure, corporate and mixed-purpose travel.

Global voco Portfolio Shows Strong Momentum Beyond Europe

The European milestone also reflects voco’s wider international expansion. As at 30 September 2026, voco operated 158 hotels worldwide, comprising 31,701 rooms. Another 126 properties, representing 23,027 rooms, were in the global development pipeline.

Across all its brands, IHG reported 7,186 operating hotels and approximately 1.06 million rooms in its third-quarter 2026 trading update. The company also recorded 516 hotel signings and 289 openings during the first nine months of 2026. These figures illustrate how voco’s growth forms part of a broader expansion strategy covering multiple hospitality segments.

What the Expansion Means for International Travel and Tourism

The growing voco portfolio creates additional choices for leisure visitors, corporate travellers and travel businesses seeking internationally branded accommodation. New properties in Budapest, Antalya, London and Exeter strengthen the brand’s presence in destinations with different tourism profiles.

Meanwhile, planned developments in Tashkent and Çeşme indicate further geographical diversification. For hotel owners, the brand’s conversion model offers access to international distribution without necessarily requiring construction from the ground up. With 50 operating European hotels and another 26 in development, voco’s expansion underlines IHG’s continued investment in premium hospitality as the European accommodation market develops.

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