We've found some great early Prime Day deals, but you should 100% wait on some categories
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Business Insider
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Brendan Griffiths
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Amazon's Prime Day event in October 2026 offers deals on electronics, kitchenware, and fashion, with special savings for Prime members.
Some early Prime Day deals have broken cover today, and we're here to round up the best offers we think you should pull the trigger on before they sell out.
We're talking about hot deals like AirPods Pro 3 for $179. 4K Fire Sticks from $18, Apple Watches under $200, air fryers from $65, and more, as detailed below.
However, there are a few categories that I'd say you might as well wait for the full sale to begin, as there's nothing particularly exciting so far, or only a couple of items. TVs, in particular, are very slow so far, with only one TCL catching our attention. We expect the likes of Samsung, LG, and co to get involved with flagship models soon.
MacBooks are $100 off right now, but could go a bit lower perhaps, even with recent price hikes and the RAM shortages. Most of the best style deals we've seen today are on shoes, so if you're after more items for your winter wardrobe, we'd hold on a bit longer.
The best Prime Day tech deals
Prime Day Home & kitchen deals
Prime Day style & beauty
When is the October Prime Day sale?
Prime Big Deal Days, also known as Prime Day 2, will officially run from midnight PT on October 6 through to 11:59 p.m. PT on October 7.
This 48-hour window is when most deals will be live, though some started a few days earlier over the weekend. You might get a few stragglers hanging on on Thursday, but not many.
Does every Prime Day deal stay live during the sale?
No. There are lightning deals that are often live for only a few hours or until they sell out. Amazon is also releasing new deals intermittently during the two-day sale, so new offers will appear throughout.
Non-lightning deals are generally supposed to last until the sale ends once they go live, but Amazon and its merchant partners often only have a set number of units they're willing to sell at a Prime Day price, so it's not uncommon to see some items become unavailable or go back up to their regular price in the middle of the event.
Why trust Business Insider
I've covered every Prime Day and Prime Big Deal Days since Amazon started the events way back in 2015. In addition to product testing, I have been writing about deals, sales seasons, and price comparisons for most of my career, and have trained a dedicated team of deal hunters at various international publications on how to spot a great deal and filter out also-rans.
How are we picking the deals?
Because I want to help you connect with genuinely great products, the first place I look for a deal is right here, in ourbuying guides.
These articles are packed with quality items our team and a squad of talented expert freelancers have tested and reviewed. So I'll check Amazon to see if any of our top picks are on sale and whether the discount is significant enough to warrant highlighting here. And also double-check it's not cheaper elsewhere.
It could be the best price of the year, an all-time low, or a discount that still seems worth a punt given current events affecting prices on many items in 2026. Things like tariffs or the RAM crisis. After all, we expect many things, electronics in particular, to get more expensive going forward for a while.
If I'm highlighting a deal on an item we haven't tested on the team, you can rest assured we've done our due diligence by looking up reviews from other sites, if available, customer reviews and ratings, and checking for any red flags or frequent return labels on Amazon. TLDR: products I'd consider putting my own money down for, or recommending to friends or family.
Shopping for more discounts today? Check out our roundup of all Prime Day articles of the best Prime Day deals, or browse Amazon's website for the full selection.
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