Penang, Langkawi, and Kuala Lumpur Tourists Can Experience Malaysian Culture with Exclusive Shopping and Dining Offers

As part of its efforts to enhance the tourism experience and increase spending, Malaysia Airports has introduced the ‘ShopLAH’ campaign, aligning with the upcoming Visit Malaysia Year 2026 (VM2026). The initiative aims to transform airports into vibrant retail hubs, offering not only shopping and dining experiences but also integrating cultural storytelling into the passenger journey. With the spotlight on elevating Malaysia’s position as a top global destination, ShopLAH is set to play a pivotal role in engaging international visitors and reinforcing the country’s cultural identity at key entry points, including Kuala Lumpur International Airport and Penang International Airport.

The Role of ShopLAH in Strengthening Malaysia’s Tourism Economy

ShopLAH is more than just a shopping experience; it is designed as an “always-on” initiative that engages travelers throughout their journey, from arrivals to departures. The campaign’s main goal is to increase tourism spending by encouraging higher passenger spends at airports, enhancing Malaysia’s economy and positioning the country as a connected gateway for business and leisure.

Dato’ Mohd Izani Ghani, the managing director of Malaysia Airports, highlighted that the campaign strengthens the commercial ecosystem of the airports through collaboration with local brands, retail concessionaires, and the creative community. With ShopLAH, airports are no longer just transit points; they are immersive spaces where tourism, business, and Malaysian identity converge.

Integration of Malaysian Brands into the Experience

A key component of ShopLAH is the active promotion of Malaysian brands. Popular local brands like Oriental Kopi, Kapten Batik, Serai, Jibby Chow, and Little Malaysia will have a prominent presence at airports, allowing travelers to experience a taste of Malaysia through its diverse culinary offerings and unique products. The initiative will also spotlight the rich cultural heritage of Malaysia, allowing international visitors to engage with authentic, locally-made goods and experiences.

This initiative further aligns with Malaysia’s broader goal to reinforce its position as the most connected country in the Asia Pacific region, with a thriving retail sector that showcases both local craftsmanship and global trends.

Introducing the Tourist Privilege Card for Extra Benefits

In addition to enhancing the shopping experience, Malaysia Airports is also planning to launch the Tourist Privilege Card, integrated into the MYAirports App. This digital card will offer international visitors discounts, shopping privileges, and rewards across participating retail outlets and food services in the airports. The introduction of this card will give tourists more reasons to explore the shops, restaurants, and services offered at Malaysia’s international airports, further boosting the economic impact of tourism.

Limited-Edition Foldable Duty-Free Bags by Malaysian Artists

Another unique feature of ShopLAH is the release of limited-edition foldable duty-free bags, designed by renowned Malaysian artists like Hsieying, Kideika, Daisy Dalia, and Afi Sulaiman. These artistic collaborations are inspired by Malaysia’s vibrant culture, urban life, and culinary landscape, offering travelers a tangible piece of Malaysia’s creativity to take home. These bags will be available exclusively at the airports, adding an experiential component to the shopping experience.

The Role of Global Collaborations in ShopLAH

The ShopLAH campaign also includes strategic partnerships with global brands, such as Lego, ensuring that the shopping experience is not just limited to local Malaysian offerings but is inclusive of international brands that resonate with global travelers. By offering a blend of local and global experiences, ShopLAH positions Malaysia Airports as a dynamic space where culture, art, and retail converge seamlessly.

Impact on Business and Leisure Travelers

For business travelers, ShopLAH provides a unique opportunity to explore Malaysian culture and shop for exclusive items while waiting for flights. The initiative enhances the experience of those on business trips, making the airport a more enjoyable and engaging part of their travel journey. With the addition of the Tourist Privilege Card, business travelers can also enjoy special deals and rewards, adding value to their visit.

For leisure travelers, ShopLAH makes the journey more exciting by offering a wide range of shopping, dining, and cultural experiences at the airports. Travelers can experience Malaysia’s unique cultural identity through local art, fashion, and food, all while shopping for souvenirs to bring back home.

Quick Tips for Tourists Using ShopLAH

Download the MYAirports App: Ensure you have the app to access the Tourist Privilege Card, which gives you discounts and rewards.
Explore Local Brands: Don’t miss out on locally-made products and traditional Malaysian items, such as Kapten Batik and Oriental Kopi, for a truly authentic experience.
Shop Early for Limited-Edition Products: If you’re interested in the limited-edition foldable duty-free bags, be sure to check them out early as stocks may be limited.
Take Advantage of Airport Dining: The airport offers a wide array of Malaysian culinary delights, making it an excellent opportunity to taste local dishes before heading to your destination.
Check for Special Promotions: Keep an eye on special offers and promotions available through ShopLAH during the Visit Malaysia Year 2026 campaign, especially around peak travel seasons.

Step-by-Step Guide to Make the Most of ShopLAH

Download the MYAirports App: Ensure that you’ve downloaded the app to get your Tourist Privilege Card and check out available offers.
Explore the Airport Retail: Visit various retail outlets to discover exclusive Malaysian products and international brands that reflect both local and global culture.
Collect Rewards and Privileges: Use your Tourist Privilege Card to collect rewards, discounts, and exclusive offers across participating outlets.
Enjoy Cultural Experiences: Take time to explore cultural storytelling and artistic displays within the airport, such as the foldable duty-free bags designed by Malaysian artists.
Plan Your Shopping: Make sure to plan your airport shopping experience to take full advantage of the unique offerings that ShopLAH has in store.

Key Points to Remember

ShopLAH Campaign: An initiative by Malaysia Airports to enhance the airport experience and drive tourism spending during Visit Malaysia Year 2026.
Local Brands Featured: The campaign will showcase Malaysian brands such as Oriental Kopi, Kapten Batik, and Jibby Chow.
Tourist Privilege Card: A digital card integrated into the MYAirports App offering exclusive discounts, shopping privileges, and rewards.
Limited-Edition Products: Unique foldable duty-free bags designed by Malaysian artists will be available for a limited time.
Global Collaborations: The campaign also features partnerships with global brands like Lego, ensuring a diverse shopping experience.