Oregon Outshines Utah, Alabama, Texas, Arizona, Colorado and Other US States with New Marketing Tool Making America the Beautiful Campaign Highligting Natural Wonders, Historical landmarks, Culture and Stories: Forget What You Think You Know

Forget everything you think you know about Oregon, because this stunning state is set to outshine the likes of Utah, Alabama, Texas, Arizona, Colorado, and other US states like never before! The launch of Oregon’s groundbreaking new marketing tool under the America the Beautiful campaign is turning heads across the globe. This tool isn’t just another marketing strategy—it’s a revolutionary way to explore Oregon’s natural wonders, historical landmarks, rich culture, and deep-rooted stories that have long been overshadowed by its larger counterparts.

As Oregon tourism rises to new heights, this America the Beautiful campaign shines a spotlight on everything that makes Oregon uniquely remarkable. From jaw-dropping natural wonders like Crater Lake to the rich historical landmarks that define its cultural landscape, Oregon is now leading the charge. It’s not just about mountains and rivers—Oregon’s culture and stories offer an immersive experience unlike any other. Travel And Tour World urges you to read on, as you won’t believe how Oregon is finally stepping into the spotlight, leaving Utah, Texas, and others in the dust. The America the Beautiful campaign has never looked this good!

Discover the Best of the USA with America the Beautiful:

As America gears up for its 250th birthday in 2026, the USA tourism sector is undergoing an exciting transformation, inviting travellers worldwide to rediscover the United States through its rich tapestry of landscapes, cultures, and stories. The America the Beautiful campaign, led by Brand USA, is a celebration of the nation’s diversity, showcasing its natural wonders and historical landmarks. From the snowy peaks of the Rocky Mountains to the sandy shores of Florida, each state tells a unique story, offering experiences that will leave you in awe. Let’s take a journey through America the Beautiful, one state at a time, and discover the beauty and heritage that make each one so special.

America the Beautiful Campaign: A Gateway to Rediscovering the Wonders of the United States

As the United States prepares to celebrate its 250th birthday in 2026, the America the Beautiful campaign has emerged as one of the most ambitious efforts to showcase the country’s incredible diversity, history, and natural beauty. Spearheaded by Brand USA, the nation’s official tourism organization, this campaign invites travellers from across the globe to rediscover the USA in a new light, one filled with emotional connections, breathtaking landscapes, and unforgettable experiences.

The America the Beautiful campaign seeks to highlight the unique attributes of each US state, allowing visitors to engage with both well-known landmarks and hidden gems. From the stunning mountains of Colorado to the golden beaches of California, and the historic streets of Philadelphia to the scenic byways of New England, this initiative promises an all-encompassing tour of America. But beyond the picturesque views and historical narratives, it offers a chance to experience the rich tapestry of cultures and vibrant communities that make the United States a true global destination.

A Powerful Narrative: What Is the America the Beautiful Campaign?

At its core, the America the Beautiful campaign is a celebration of the country’s landscape, culture, and people. With AI-powered tools and data-driven advertising, the campaign offers a state-by-state exploration, inviting both domestic and international travellers to craft personalized itineraries tailored to their interests. Whether it’s history, outdoor adventures, or urban exploration, the campaign ensures that every visitor can find something that resonates with their travel style.

The initiative aims to tell a story that’s “bigger, bolder, and more beautiful” than ever before, focusing not only on iconic landmarks such as Yellowstone National Park, the Statue of Liberty, and Route 66, but also on unique local experiences. It’s about embracing America’s diversity, offering a journey that blends well-known locations with lesser-explored treasures like Santa Fe’s art scene, the cheese caves of Wisconsin, and the natural wonders of Hawaii‘s active volcanoes.

America’s Iconic Landscapes: From Coast to Coast

The America the Beautiful campaign underscores the breathtaking natural beauty that defines the United States. From the towering peaks of the Rocky Mountains in Colorado to the serene beaches of Florida, the landscape is diverse and awe-inspiring. The Grand Canyon in Arizona, one of the Seven Natural Wonders of the World, and Yosemite National Park in California offer opportunities for hiking, camping, and stargazing. But the USA is not just about mountains and deserts — its coastal beauty is just as enchanting. The beaches of Maine, the rugged coastline of Oregon, and the tropical paradise of Hawaii promise experiences that are as varied as the terrain.

For those seeking an active adventure, America the Beautiful highlights some of the nation’s most popular national parks and wildlife reserves. Whether it’s rafting through the Colorado River, trekking through Yellowstone’s geyser fields, or kayaking along the Everglades in Florida, the USA offers endless opportunities for outdoor enthusiasts.

A Historical Tapestry: America’s Rich Past

One of the central themes of the America the Beautiful campaign is the country’s history, particularly its cultural and civil rights landmarks. For history buffs, the National Mall in Washington, D.C. is an essential stop, home to iconic monuments such as the Lincoln Memorial, the Washington Monument, and the Smithsonian Institution. But the campaign also shines a light on lesser-known places that played pivotal roles in shaping the nation’s history.

In Alabama, visitors can walk the Birmingham Civil Rights National Monument and visit the Martin Luther King Jr. National Historic Site in Atlanta, Georgia, where pivotal moments in the civil rights movement unfolded. Similarly, Philadelphia, the birthplace of American democracy, offers a walk through Independence National Historical Park, home to the Liberty Bell and the Independence Hall.

The America the Beautiful campaign connects history with present-day American culture, inviting visitors to learn from the past while experiencing the vibrant communities that continue to shape the future.

Cultural Immersion: Discovering America’s Soul

One of the campaign’s most powerful aspects is its ability to highlight America’s cultural diversity. From the jazz-filled streets of New Orleans to the thriving art scene in Santa Fe, the US tourism sector offers experiences that celebrate the nation’s multifaceted identity. Visitors can delve into local traditions, like Mardi Gras in New Orleans, or explore the Indigenous cultures of the Southwest and Alaska.

The America the Beautiful campaign invites travellers to immerse themselves in America’s unique customs through food, music, and festivals. Enjoy a delicious Southern barbecue in Texas, savor New England lobster rolls, or sip wine in California’s Napa Valley. Live music is also an integral part of the American experience, with Austin, Texas — the “Live Music Capital of the World” — and Memphis, Tennessee, the home of blues and rock ‘n’ roll, offering vibrant, soul-stirring experiences.

AI-Powered Travel Planning: A Personalized Journey

The America the Beautiful campaign goes beyond traditional tourism marketing by incorporating AI-powered travel planning. This innovative tool allows potential visitors to create personalized itineraries based on their preferences. Whether you’re interested in outdoor adventures, cultural festivals, or historical landmarks, the AI-powered platform helps you design a custom trip that maximizes your time and interest. The platform provides a seamless experience, offering suggestions for hotels, restaurants, and activities that match your travel style, making it easier than ever to explore the vast beauty of the United States.

Oregon: Nature’s Masterpiece Awaits

From the stunning Crater Lake National Park to the rugged beauty of Cannon Beach, Oregon tourism showcases the best of the Pacific Northwest. Visitors can hike through Mount Hood National Forest, take a scenic drive along the Columbia River Gorge, or explore the quirky Portland arts scene. Whether you’re an outdoor enthusiast, a history lover, or a foodie, Oregon tourism has something for everyone. With lush forests, dramatic coastlines, and vibrant cities, Oregon offers a peaceful yet thrilling escape into nature’s masterpiece.

Alabama: Civil Rights, History, and Southern Hospitality

Alabama tourism proudly showcases the state’s deep-rooted history, rich culture, and vibrant music scene. Visitors can walk in the footsteps of civil rights pioneers in Birmingham, visit iconic landmarks such as the Martin Luther King Jr. National Historic Site in Montgomery, or experience the historical richness of the Birmingham Civil Rights National Monument. The state’s outdoor wonders, like Cheaha Mountain and the scenic trails of the Appalachian Mountains, further highlight Alabama’s allure. Whether you’re discovering history or hiking in serene landscapes, Alabama offers a combination of learning and adventure that’s perfect for any traveller.

Georgia: A Taste of Southern Charm and Adventure

Georgia’s official tourism campaign invites travellers to experience the very essence of the Deep South. Atlanta, with its rich cultural offerings, including museums, parks, and historical landmarks, is a modern city with a southern soul. Nature lovers can explore Georgia’s Okefenokee Swamp, hike the trails of the North Georgia mountains, or stroll through the historic squares of Savannah. Whether you’re visiting civil rights sites like the Martin Luther King Jr. National Historic Site or enjoying the state’s world-class food scene, Georgia tourism offers a delightful mix of culture, history, and adventure.

Florida: Sunshine, Beaches, and Hidden Gems

Known for its sunny skies, pristine beaches, and famous theme parks, Florida is more than just a family vacation destination. The state offers a variety of experiences beyond the well-known Walt Disney World Resort and Universal Orlando. Explore the oldest city in the USA, St. Augustine, visit the Kennedy Space Center, or paddle through the Everglades. Florida’s lesser-known treasures, such as the underground caverns or the serene Weeki Wachee Springs State Park, promise unforgettable experiences that elevate US tourism in the state. With such diversity, Florida is the perfect destination for every traveller, from beach lovers to history enthusiasts.

Texas: Bigger, Bolder, and Brimming with Adventure

Everything is truly bigger in Texas, and the state’s official tourism highlights that in every corner. From the legendary Alamo in San Antonio to the vast Palo Duro Canyon, Texas tourism celebrates grand landscapes and rich history. The space history at Space Center Houston and the urban sophistication of Dallas and Austin provide visitors with a mix of modern culture and historical significance. Explore the majestic Big Bend National Park, catch live music in Austin, or enjoy the mouthwatering BBQ that the state is known for—Texas tourism never disappoints with its bold, diverse offerings.

Arizona: Desert Landscapes and Indigenous Heritage

Arizona tourism invites visitors to explore some of the most breathtaking natural wonders in the country. From the iconic Grand Canyon to the stunning Horseshoe Bend, the state’s landscapes are unmatched in their beauty. Arizona is also a cultural treasure trove, with rich Indigenous heritage and fascinating historic sites like Route 66 and Lowell Observatory. Whether you’re hiking through the red-rock canyons of Sedona or stargazing in the desert, Arizona tourism offers adventures that blend the majestic with the historical, creating an unforgettable experience for all types of travellers.

New Mexico: Mystical Landscapes and Rich Cultural Heritage

Nestled in the heart of the American Southwest, New Mexico offers a unique blend of nature, art, and history. The state is home to the artsy city of Santa Fe, the quirky lore of Roswell, and the stunning desert landscapes of Chaco Canyon and Carlsbad Caverns. New Mexico tourism showcases a rich Indigenous heritage, with ancient pueblos and spiritual sites such as Canyon de Chelly National Monument. Whether exploring the Santa Fe art scene or hiking through the sand dunes of White Sands National Park, New Mexico offers a wealth of experiences that highlight the cultural and natural beauty of the Southwest.

Colorado: Majestic Peaks and Four-Season Adventure

From Denver’s craft beer scene to the towering peaks of the Rocky Mountains, Colorado tourism offers something for every type of traveller. Visitors can hike through Rocky Mountain National Park, marvel at the Great Sand Dunes, or embark on scenic train rides through Durango & Silverton Narrow Gauge Railroad. Whether you’re skiing down slopes in Aspen or enjoying the wildflower meadows in the summer, Colorado’s four-season adventure provides an exciting, year-round destination. Colorado is the ultimate playground for outdoor enthusiasts and anyone looking to immerse themselves in natural beauty.

Utah: The Mighty Five National Parks Await

Known for its dramatic landscapes and Mighty Five National Parks, Utah tourism invites you to explore iconic destinations like Zion, Bryce Canyon, Arches, Canyonlands, and Capitol Reef. Whether you’re hiking through the towering rock formations of Arches or stargazing in the dark-sky deserts, Utah offers some of the most striking landscapes in the US. The state’s US tourism campaign emphasizes the outdoor adventures, spiritual significance, and awe-inspiring views that make it a must-visit destination for travellers seeking an escape into nature.

California: Sun, Surf, and Surprises

From the iconic Golden Gate Bridge to the sun-soaked beaches of Southern California, California tourism is all about diversity. Whether you’re exploring San Francisco, Los Angeles, or the scenic wine country of Napa Valley, California offers a mix of urban excitement and natural beauty. Visit Yosemite National Park, surf in Santa Cruz, or enjoy the world-class theme parks in Anaheim. With such a wide range of experiences, California tourism is a vibrant mosaic of culture, nature, and entertainment. Whether you’re into outdoor adventures, art, food, or history, California delivers it all.

Nevada: Beyond Las Vegas – Discover the Wild West

While Las Vegas may be Nevada’s most famous attraction, the state offers so much more than just its famous casinos and entertainment. Nevada tourism celebrates the Great Basin National Park, Lake Tahoe’s alpine beauty, and the rugged Red Rock Canyon. Explore the Winnemucca Desert, take a road trip along Route 66, or enjoy the high-stakes glamour of Reno. Nevada tourism invites visitors to experience a unique blend of desert landscapes, quirky history, and outdoor activities that make it much more than just a one-stop destination for nightlife.

Washington: The Evergreen State Awaits

Washington tourism celebrates the lush forests, stunning volcanoes, and vibrant cities of the Pacific Northwest. From the majestic Mount Rainier to the tranquil Olympic National Park, the state offers a natural escape like no other. Visitors can explore Seattle’s bustling arts and coffee scene, hike through the rainforests of the Olympic Peninsula, or sail along the Puget Sound. Whether you’re seeking adventure, culture, or serenity, Washington tourism invites travellers to experience the best of the Pacific Northwest in a breathtaking way.

Alaska: Wild Lands, Wildlife, and Wonders

Alaska tourism invites adventurers to experience America’s last frontier, with its towering glaciers, abundant wildlife, and rugged landscapes. From Denali National Park to Kenai Fjords National Park, the state is a wildlife haven that offers awe-inspiring natural beauty. Visitors can witness grizzly bears, go whale watching, and explore ice age glaciers. Whether you’re embarking on a scenic train ride or experiencing Alaska Native heritage, this state promises an unforgettable journey into America’s wild heart.

Hawai’i: Paradise in the Pacific

Hawai’i tourism offers tropical bliss, with its lush landscapes, sparkling beaches, and rich culture. Whether you’re hiking through active volcanoes, surfing the waves in Waikīkī, or enjoying a traditional lūʻau, Hawai’i offers a once-in-a-lifetime experience. US tourism here is all about relaxation, adventure, and cultural exploration. From the tranquil beauty of Waimea Bay to the scenic beauty of the Hāna Highway, Hawai’i is a tropical paradise where the sun always shines and adventure never ends.

Inspiring Global Travel: A Gateway to the USA

With its emphasis on diversity, nature, history, and culture, the America the Beautiful campaign is a powerful marketing tool that aims to boost global interest in US tourism. As the United States prepares for its monumental 250th anniversary in 2026, the campaign encourages global visitors to explore every corner of the country, showcasing the USA as a welcoming, accessible, and exciting destination.

The campaign not only focuses on the big-ticket attractions but also on lesser-explored gems, encouraging travellers to experience the hidden treasures of America. The result is a comprehensive tourism campaign that highlights the nation’s rich diversity — offering something for everyone, from bustling cities to quiet rural escapes, from historic landmarks to unspoiled wilderness.

A Journey Across the United States

The America the Beautiful campaign invites you to explore the wonders of the USA, offering a journey through its stunning landscapes, rich history, vibrant cultures, and unforgettable experiences. With its AI-powered trip planning and focus on personalized experiences, this campaign ensures that every traveller can discover the US in a way that’s meaningful and unique. As the US tourism sector prepares to welcome the world in 2026, there’s no better time to explore the beauty and diversity of the United States. America the Beautiful is not just a campaign — it’s an invitation to embark on the journey of a lifetime.

US Tourism: A Comparative Analysis of 2024, 2025, and 2026

The tourism sector in the United States has always been a significant contributor to its economy, with millions of international visitors flocking to its shores every year. However, the landscape of US tourism has experienced fluctuations in recent years, with the impact of the COVID-19 pandemic still lingering and global travel conditions evolving. As the USA tourism sector prepares for its monumental 250th anniversary in 2026, Brand USA and other stakeholders have put forth strategies to boost the industry.

This article provides an in-depth analysis of the tourism scenario in the United States for the years 2024, 2025, and 2026. Through a comparative examination of international arrivals, tourism spending, and recovery status, this article seeks to shed light on the key trends and forecasts that will shape the future of US tourism. The information in this analysis draws from verified sources and explores the evolving state of travel and tourism within the country.

Tourism in 2024: Recovery on Track but Not Fully Recovered

In 2024, the United States saw continued recovery in international arrivals following the devastating impact of the COVID-19 pandemic. By the end of the year, the US tourism sector welcomed approximately 72.4 million international visitors, a significant rebound from the pandemic lows. However, this figure remained below the pre-pandemic peak of 79.4 million arrivals in 2019. Despite this, the 2024 tourism scenario demonstrated significant growth in comparison to the previous years, which had seen sharp declines in international visitation.

Key Trends in 2024

In 2024, the U.S. tourism industry showed signs of positive growth driven by strong domestic travel. This recovery was attributed to pent-up demand for travel, the reopening of borders, and the relaxation of travel restrictions. Many of the major international markets for the US tourism sector, such as Europe and Asia, saw a resurgence in interest. Brand USA, along with various federal and state tourism agencies, focused on creating travel campaigns that would attract overseas visitors back to the U.S., including the America the Beautiful campaign, which emphasized the country’s diverse landscapes, rich cultural heritage, and vibrant cities.

However, despite the growth, the US tourism sector still faced challenges in fully recovering to pre-pandemic levels. Travel restrictions were still in place in some regions, and the global economic slowdown had an impact on the overall growth of international travel.

Tourism Spending in 2024

In terms of tourism spending, 2024 saw an increase compared to the previous year. However, spending was still below 2019 levels. Visitors spent approximately $181 billion in 2024, according to government statistics, but this was still less than the figures achieved before the pandemic. While international visitors continued to contribute significantly to the economy, there was a growing reliance on domestic travel to fill the gaps, with domestic tourism spending accounting for a large portion of total tourism revenue.

Recovery Status

The recovery status in 2024 could be described as steady but incomplete. While the numbers reflected growth, the sector was still on a path to full recovery, with many international visitors not yet returning in full force. The US tourism sector remained fragile, with uncertainties regarding the future of the global economy and the potential impact of any future travel restrictions. The recovery of international travel was especially important, as it played a key role in supporting U.S. hotels, attractions, and restaurants, many of which depend on foreign visitors.

Tourism in 2025: A Sudden Decline and Challenges

While 2024 was a year of steady recovery for the US tourism sector, 2025 marked an unexpected downturn. Although global tourism was growing, the USA struggled to attract the same level of international visitors, resulting in a decline in tourism arrivals.

According to industry sources, international arrivals in 2025 were projected to decline by approximately 5% year-over-year. By the end of 2025, the US tourism sector saw approximately 68 million international visitors, a significant drop from the 72.4 million of the previous year. The sudden decline raised concerns among tourism stakeholders, particularly as the broader global tourism industry was experiencing growth.

Key Trends in 2025

Several factors contributed to the downturn in US tourism in 2025:

1. Geopolitical Uncertainty: The political climate and ongoing trade tensions affected travel perceptions. Many potential visitors from certain regions, such as Asia and Europe, were discouraged from visiting due to concerns about the stability of U.S. policies and the overall travel experience.
2. Stricter Visa Policies: The tightening of visa requirements and entry protocols for international visitors led to longer processing times and challenges for travellers. This had a negative impact on visitors from major source markets, who opted for destinations with fewer barriers to entry.
3. Increased Competition: The global tourism market became more competitive as other countries, such as Canada and European destinations, successfully attracted international visitors with fewer restrictions and lower costs. Additionally, the growth of tourism in Asia and Africa also diverted potential travellers away from the U.S.

Tourism Spending in 2025

The tourism spending figures for 2025 also reflected the downturn. International tourists spent approximately $169 billion, a decline of nearly 8% compared to 2024. While the US tourism sector still benefited from domestic travel and regional visits, the lack of international arrivals led to lower revenue from foreign tourists, which impacted hotels, restaurants, airlines, and other tourism-dependent industries.

Recovery Status

In 2025, the recovery status of the US tourism sector could be described as disappointing. While the country’s domestic tourism showed resilience, the decline in international visitors raised alarms within the industry. The downward trend was particularly concerning as it coincided with a global recovery in tourism, leaving the U.S. behind many other destinations. The need for innovative marketing strategies and policy reforms to improve the attractiveness of the U.S. as a destination was highlighted by many experts.

Tourism in 2026: A New Beginning and Optimistic Forecasts

Looking ahead to 2026, there is growing optimism that US tourism will recover, driven by major global events and efforts to attract international visitors. The year 2026 marks the 250th anniversary of the United States, a milestone that will undoubtedly fuel celebrations, tourism campaigns, and events across the country. Additionally, the FIFA World Cup 2026, co-hosted by the U.S., Mexico, and Canada, is expected to bring millions of international visitors to the country.

Key Trends in 2026

The primary drivers of US tourism growth in 2026 will include:

1. Global Sporting Events: The FIFA World Cup, being held in the U.S. for the first time since 1994, is expected to generate significant interest and boost visitor arrivals from around the world. This event will draw international football fans, tourists, and media from various regions, positively impacting the US tourism sector.
2. Major Anniversaries and Celebrations: The 250th anniversary of the United States will provide a unique opportunity for tourism promotion. Special events, festivals, and historical tours will attract both domestic and international visitors interested in celebrating the country’s history and culture.
3. Improved Travel Policies: In response to the challenges faced in 2025, the U.S. is expected to implement policies that improve the visa process, streamline airport procedures, and encourage international travel. This will create a more welcoming environment for overseas visitors.

Tourism Spending in 2026

In 2026, tourism spending is expected to reach new heights due to the influx of international visitors attending major events. The forecast predicts a rebound in international tourism spending, with estimates suggesting that visitors will spend more than $200 billion in the U.S., surpassing pre-pandemic levels. This growth will benefit local economies, particularly those in cities hosting major events.

Recovery Status

The recovery status for 2026 is optimistic, with US tourism set to recover to pre-pandemic levels. The FIFA World Cup and U.S. anniversary celebrations will fuel growth, and the improved travel infrastructure will make the USA more accessible than ever. The combination of cultural, historical, and sporting events will draw a diverse range of visitors, cementing 2026 as a landmark year for the US tourism sector.

A Bumpy Road Ahead, but Bright Prospects for 2026

The US tourism sector has faced a turbulent journey in recent years, with 2024 showing a promising rebound, 2025 presenting unforeseen challenges, and 2026 holding the promise of recovery and growth. The key to success lies in embracing global events, improving travel policies, and adapting to changing international perceptions.

As America gears up for its 250th birthday and hosts the FIFA World Cup, 2026 stands as a beacon of hope for the tourism industry. With continued investment, innovation, and a focus on creating memorable experiences for visitors, the USA is set to reclaim its place as one of the world’s premier tourism destinations.

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