Morocco Launches Stay Cashless Initiative to Revolutionize Tourism by Simplifying Digital Payments, Enhancing their Visitor Experience and Boosting Economic Growth

The Stay Cashless initiative has been launched by the Ministry of Tourism in Morocco, Attijariwafa Bank, and Visa, with the aim of promoting digital payments in the tourism industry in Morocco. The Stay Cashless initiative will make payments easier for tourists, lower international charges, and offer innovative solutions such as pay-by-link, tap-on-phone, and dynamic currency conversion.

Morocco’s tourism industry is growing, with the country registering 20 million tourists and MAD 138 billion in travel receipts in 2025. The launch of the Stay Cashless initiative is expected to take advantage of the growth in the tourism industry in Morocco, which is set to host the 2030 FIFA World Cup and Africa Cup of Nations.

Improving the Visitor Experience and Enhancing Morocco’s Tourism Appeal

Morocco’s tourism sector has long relied on cash transactions, with more than 60% of card operations in 2024 being ATM withdrawals. Despite this, currency in circulation reached MAD 444.3 billion, making cash a dominant force. The introduction of the Stay Cashless program aims to tackle these challenges, making it easier for tourists to pay digitally while reducing friction in the tourism experience.

By improving payment infrastructure, Stay Cashless is expected to make Morocco even more appealing to international tourists who demand transparent, seamless, and secure payment solutions during their travels. The enhanced payment methods will cater to visitors seeking a smooth, cashless experience, helping Morocco stand out as a modern tourism destination and further cement its position as a leading tourism hub in North Africa.

Supporting Sustainable Growth in Morocco’s Tourism Sector

With mobile wallets underused (only 28% active out of 13.8 million accounts), the Stay Cashless program is designed to promote the use of mobile payments and increase digital payment acceptance in Morocco. This will not only improve the tourist experience but also provide a much-needed boost to small and medium-sized enterprises (SMEs) across Morocco, which often face challenges related to outdated payment systems and limited access to modern financial tools.

The initiative will help local businesses cater to the growing number of digital-savvy travelers, who prefer to pay through mobile devices or contactless methods. By addressing these gaps in payment accessibility, Stay Cashless is positioning Morocco as a destination where both digital natives and traditional travelers can enjoy a smooth, seamless stay.

The programme’s launch is especially important as it comes at a time when Morocco’s tourism continues to expand. Digital payments will not only attract more international tourists but will also support the country’s economic growth, fostering a more connected, sustainable, and inclusive tourism industry.

Boosting Morocco’s Global Tourism Competitiveness

The Stay Cashless program represents a key strategic initiative to enhance Morocco’s competitiveness in the global tourism market. By facilitating easy transactions, reducing costs associated with international payments, and improving the overall tourist experience, the program will make Morocco a more attractive destination for international visitors.

The broader adoption of digital payments will also promote transparency and consistency in Morocco’s tourism industry. This is particularly important for visitors who value convenience and security in payment processing. With growing demand for cashless tourism, Morocco is positioned to attract more international tourists, bolstering the national economy by increasing tourism receipts.

Strengthening Morocco’s Sustainable Tourism Ecosystem

The Stay Cashless initiative will also have a sustainability impact. By reducing the reliance on cash transactions, Morocco can cut down on environmental costs associated with handling and transporting cash. Additionally, the eco-friendly nature of mobile payments aligns with global trends towards sustainable travel and eco-tourism.

The program will not only benefit large cities but also extend to SMEs in more remote areas, empowering small businesses to participate in modern tourism trends. This is expected to foster a more inclusive and sustainable tourism ecosystem, where both large operators and local businesses can thrive by offering a seamless digital experience to visitors.

A Vision for Future Tourism in Morocco

As Morocco continues to invest in its tourism infrastructure and embrace digital transformation, the Stay Cashless program plays a pivotal role in positioning the country as a leader in modern tourism. By enabling efficient payment systems, Morocco can better serve the growing number of international tourists, enhance local business opportunities, and improve service quality across the tourism sector.

With mobile payments expected to play a larger role in the future of global tourism, Morocco’s early adoption of digital payment systems will enhance its appeal as a forward-thinking destination for global travelers, enhancing Morocco’s reputation as a dynamic tourism hub in Africa.

Stay Cashless as a Key Driver of Tourism Growth

The Stay Cashless campaign is all set to bring a revolution in the tourism industry of Morocco by making the payment system more efficient and smooth. This initiative is in line with the global trend of going cashless in tourism, making Morocco an even more attractive destination for tourism on a global level. Stay Cashless will ensure that Morocco derives maximum benefits from tourism and will be at the forefront of the new world of tourism that is emerging.

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