LOST iN Expands Travel Media Footprint across US with New Board Advisors in Los Angeles
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  • Indranil Mukherjee

LOST iN expands its travel media reach across the US with new board advisors in Los Angeles, enhancing its impact on the travel lifestyle sector.

LOST iN, a rapidly growing travel media company, is making significant strides across the US with the appointment of three new board advisors in Los Angeles. These strategic appointments come at a pivotal time for the company, which has been reshaping the travel media landscape. LOST iN is expanding its reach by blending premium content, guidebooks, and influencer-driven media to connect with a broader audience. The addition of Max Tcheyan, Paul Cohen, and David Wurth to the team will help the company strengthen its influence in both the digital and traditional media spaces.

These advisors bring invaluable expertise from leading global media companies and the travel industry, positioning LOST iN for continued growth. With their guidance, LOST iN is poised to further elevate its impact in the travel lifestyle sector, broadening its cultural footprint across the United States and beyond.

The Strategic Appointments

These seasoned professionals bring a wealth of knowledge and expertise to the board, which will aid in the company’s mission to expand its travel media footprint across multiple platforms. The three advisors have been integral in the success of their respective ventures and are expected to provide valuable insights as LOST iN moves forward.

  • Max Tcheyan: As a Co-Founder and former Chief Strategy Officer of Puck, Tcheyan helped build Puck into one of the fastest-growing digital media brands. He played a pivotal role in growing The Athletic as VP of Growth, further cementing his expertise in scaling media companies through innovative business models that combine premium journalism, subscriptions, and event strategies. His deep understanding of digital growth and audience engagement will be a key asset to LOST iN.
  • Paul Cohen: Cohen brings more than two decades of experience in the global tourism and hospitality industry. As Co-Founder of ieLimited, a travel consultancy, Cohen has worked with major tourism boards and hospitality groups worldwide, focusing on strategy, business development, and partnerships. His global perspective on tourism trends and his ability to forge high-level partnerships will assist LOST iN in creating more compelling travel content that resonates with its audience.
  • David Wurth: Wurth, Founder & CEO of PLYR Technologies and C Suite Media, has a track record of scaling regional publications into nationally recognized media and events platforms. His background in transforming businesses into high-value media brands will provide LOST iN with the strategic direction needed to expand its brand presence and diversify its revenue streams, including in experiential events and advertising partnerships.

Jonathan Skogmo, CEO of LOST iN, expressed excitement about these appointments, highlighting that they reflect the company’s ambition to scale and become a dominant force in travel lifestyle and culture. He emphasized that the new board members’ expertise in building media businesses, shaping global travel narratives, and creating multi-platform brand experiences would be instrumental as the company accelerates its growth in the coming months.

A Shift from Print to Digital and Diverse Offerings

LOST iN’s evolution from a print-first publisher to a diversified media brand is a testament to the company’s ability to adapt to shifting market dynamics. Over the past year, the company has pivoted to focus not only on its iconic travel guidebooks but also on creating engaging short-form social video content, influencer collaborations, and live event experiences.

A key milestone in this transformation was the recent launch of LOST iN Brooklyn, the second release in the company’s new Neighborhoods Collection and the 29th book in its successful franchise. This guidebook, like its predecessors, brings the local culture of a destination to life by focusing on food, music, wellness, design, and other cultural elements, providing travelers with an authentic perspective on each place. The expansion into other types of content, including digital video and live events, aligns with the growing demand for dynamic and multimedia-driven travel experiences among younger, more digitally-savvy audiences.

Expanding Reach and Increasing Revenue

LOST iN has seen remarkable growth in its digital presence, reaching more than 12 million followers across various platforms. The company’s unique blend of premium content, influencer-driven campaigns, and local cultural storytelling has struck a chord with modern travelers looking for more than just traditional vacation guides. This expanding digital footprint is expected to contribute significantly to the company’s financial success.

By the end of 2025, LOST iN is projected to generate over $1 million in advertising revenue, with nearly 70% of its revenue coming from advertising and branded partnerships. The company’s ability to tap into the growing influencer economy and brand collaborations reflects its adaptability and keen understanding of what resonates with today’s travel and lifestyle audience.

These milestones are further reinforced by LOST iN’s successful $4 million oversubscribed seed round, led by MaC Venture Capital, with additional investors including BDMI, Pitbull Ventures, Pocket.Watch founder Chris Williams, and Fullscreen founder George Strompolos. This solid backing reflects strong investor confidence in the company’s ability to scale rapidly and remain at the forefront of travel media innovation.

A Promising Future for LOST iN

The addition of Max Tcheyan, Paul Cohen, and David Wurth to the advisory board represents a strategic move designed to fuel LOST iN’s next phase of growth. With an expanding product portfolio that now includes books, videos, social media content, and live events, LOST iN is poised to further solidify its position as the leading travel media brand that combines culture, commerce, and community.

About LOST iN

Founded in 2014, LOST iN is a digital-first travel media company that creates unique digital content, print guidebooks, and live experiences for a global community of culturally-minded travelers. The brand is known for its design-forward aesthetic, editorial curation, and commitment to showcasing the authentic and vibrant cultures of the destinations it covers. LOST iN‘s blend of traditional publishing and digital-first content continues to resonate with travelers seeking a deeper connection to the places they visit.

With a global reach and a growing suite of media offerings, LOST iN is continuing to evolve and redefine what it means to explore the world through a culturally rich lens.

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