How Klook Became the Top Choice for International Travelers Booking Activities in Japan’s Popular Destinations

Japan, a country rich in culture, history, and modern marvels, continues to captivate travelers from around the globe. From the bustling streets of Tokyo to the serene temples of Kyoto, every corner of Japan offers something truly unique. And now, thanks to Klook, a leading online travel platform, international travelers are experiencing more of Japan than ever before. According to the latest findings from the Kansai Airport Exit Survey 2025, Klook has emerged as the number one platform for booking paid tours and activities in Japan. Klook was found to be the most-used platform, with an impressive 42.1% of international travelers choosing it for their booking needs. This is a remarkable achievement that places Klook far ahead of other competitors in the market, tripling the next most popular platform in terms of usage. The findings are based on responses from 2,228 international tourists who were surveyed between May and September 2025, as part of the Osaka Convention & Tourism Bureau’s ongoing research into inbound tourism behavior. The success of Klook in Japan’s highly competitive travel market is not by accident. It speaks volumes about the growing popularity of digital platforms in providing seamless access to Japan’s diverse attractions. From temple visits in Kyoto to high-tech experiences in Tokyo, Klook has become synonymous with convenience, offering a platform that makes it easier for travelers to book their perfect Japanese getaway.

Klook’s Leading Role in Japan’s Tourism Market

Klook has revolutionized how tourists experience Japan, making it easier for them to discover the best of the country’s offerings. In fact, Klook has not just kept pace with Japan’s tourism boom — it has driven it. The Osaka Convention & Tourism Bureau (OCTB) survey highlights that Klook is the go-to platform for booking paid activities such as Shinkansen rides, city tours, local attractions, and regional experiences.

Strong Influence: Klook has had a massive influence on travelers looking for authentic local experiences. Its easy-to-use platform connects users to the best tours, activities, and unique experiences across Japan.
Diverse Offerings: The platform showcases a broad spectrum of tour options, including ticketing for theme parks, cultural tours, transportation passes, and even limited-time events like Expo 2025 in Osaka. Klook’s diverse offerings ensure there’s something for everyone, whether you’re looking to experience the traditional side of Japan or dive into the high-tech attractions.

The Numbers Behind Klook’s Success

The Kansai Airport Exit Survey 2025 report revealed that 42.1% of respondents, all international travelers, booked their activities through Klook, marking a clear dominance in the online tour booking market. This is a significant milestone for the company, considering the highly competitive nature of the travel industry in Japan. What sets Klook apart from its competitors? The answer lies in its user-friendly interface, vast selection of activities, and competitive prices. Whether booking a JR Pass for train travel or purchasing tickets for Osaka Castle, Klook delivers a streamlined, hassle-free booking experience.

42.1% of international tourists used Klook for their bookings in Japan.
The next closest competitor was Klook’s rival, but only garnered 14.0% of the market share.
The rise in activity bookings correlates with the success of Expo 2025 in Osaka, which also coincided with a 40% year-on-year increase in Klook’s daily gross bookings.

Klook and Japan’s Expo 2025: A Partnership for Success

One of the highlights of 2025 for Japan is the Expo 2025 in Osaka. As travelers flock to the event, many are also seeking additional experiences, which has directly contributed to Klook’s impressive year-on-year growth in tour bookings. During the Expo period, Klook saw nearly a 40% increase in bookings, as travelers took advantage of its platform to book more activities during their stay. The Expo 2025 is shaping up to be a game-changer for Japan’s tourism industry, and Klook is positioning itself as the key enabler of this growth, making it even easier for travelers to explore Osaka and the wider Kansai region. Visitors have embraced Klook not only for event tickets but also for region-specific experiences, including the Osaka e-pass, Shinkansen trips, and the Have Fun in Kansai Pass — a one-stop solution for all their exploration needs.

The Klook Expo 2025 Package includes popular experiences like the JR Pass, Shinkansen, and city-specific passes.
40% increase in Klook’s daily gross bookings during the Expo period speaks volumes about the growing reliance on online platforms for seamless travel bookings.

Klook’s Impact on Japan’s Regional Tourism

Japan’s tourism sector has long been concentrated around Tokyo, Kyoto, and Osaka, but there is a growing push to distribute tourists more evenly across the country. Klook’s regional promotion efforts play a key role in this strategy, particularly through partnerships with local tourism organizations.

Partnerships with Regional Bodies: Klook has teamed up with local governments and tourism boards, such as the Hiroshima Tourism Association, to promote lesser-visited destinations in Japan. By showcasing attractions in regions like Hiroshima, Fukuoka, and Hokkaido, Klook is helping spread tourism dollars more evenly, reducing congestion in major hotspots.
Campaign Success: A campaign by Klook and the Hiroshima Tourism Association reached an incredible 59.5 million people digitally, expanding global awareness of regions beyond the usual tourist hotspots.

Klook’s Partnership with Japan National Tourism Organization

Klook’s strong presence in Japan is further solidified by its partnership with the Japan National Tourism Organization (JNTO). This collaboration is aimed at promoting tourism dispersal, a critical strategy to ensure that travelers are not only flocking to the usual destinations but are also exploring off-the-beaten-path locations. Klook is now one of only three online travel agencies that collaborate with JNTO to drive tourism to lesser-visited destinations in Japan.

Increased Reach: As part of this partnership, Klook has been promoting areas such as Shikoku, Tohoku, and the Setouchi region, regions that are rich in cultural heritage and offer experiences away from the crowded cities.

Why Klook is the Best Way to Explore Japan

For anyone planning to visit Japan, Klook is the go-to platform for booking activities. From train tickets to sightseeing tours, it provides travelers with everything they need to enhance their experience and make the most of their time in the country.

User-Friendly Experience: Klook’s platform is designed to make bookings as easy as possible. With a few taps, travelers can reserve tickets, buy passes, and book tours, making it the ultimate tool for a hassle-free trip.
Exclusive Deals: Klook offers exclusive deals, often providing discounts and bundles that can’t be found elsewhere.
Seamless Integration: The platform integrates seamlessly with Japan’s public transport and attraction systems, allowing travelers to plan and book their entire itinerary in one place.

Conclusion:
As Japan continues to emerge as one of the world’s most visited travel destinations, Klook is leading the charge in transforming how international visitors experience the country. With a strong market share in activity bookings, Klook is ensuring that every traveler can discover the best that Japan has to offer. From iconic cities like Osaka to remote regions in Hokkaido, Klook is making it easier than ever to enjoy the beauty and wonder of Japan. Whether you’re visiting for Expo 2025 or just exploring the culture-rich corners of the country, Klook is your ticket to the ultimate Japanese adventure.

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