Hostaway launches AI Auto Reply: instant, context-rich guest messaging for vacation rental managers

FINLAND – Hostaway, leading vacation rental property management software, announced the launch of AI Auto Reply, a native generative-AI tool designed to instantly create personalized responses to common inquiries, dramatically speeding up guest communications and reducing operational workload.

Building upon its existing industry-leading AI capabilities, Hostaway continues to lead the market in AI innovation. It was the first PMS to introduce AI-powered features in summer 2024 and recently launched AI Review Analyzer. AI Auto Reply marks Hostaway’s next major milestone – pulling together reservation information, listing details, guest conversations histories, and custom host instructions to generate instant, tailored replies.

Property managers remain fully in control, with options to review messages or fully automate replies with built-in safeguards ensuring accuracy and compliance. Unlike other AI solutions that rely on generic data, AI Auto Reply leverages Hostaway’s comprehensive platform data to ensure highly accurate, contextually aware responses. AI Auto Reply requires no additional setup, training, or external plugins – ensuring immediate productivity gains from day one.

The launch follows Hostaway’s $365 million funding round in December 2024, further reinforcing its ongoing commitment to accelerating innovation and continuously expanding its AI-driven solutions.

AI adoption among Hostaway’s customer base has surged 170% year‑on‑year, and usage of its AI features has tripled since the start of 2025. Applications from AI‑focused partners to join Hostaway’s marketplace – the largest in the global PMS industry – have jumped 120% in the last six months. Demand for the new AI Auto Reply feature has been exceptionally strong, with an early access wait-list filled within days and new customers being onboarded weekly throughout Q3.

Rick van der Plas, Chief Product & Technology Officer, Hostaway, said: “Every memorable stay starts with a timely, accurate answer. AI Auto Reply delivers that answer instantly — without generic chatbots or third-party plugins. Leveraging our deep reservoir of proprietary data, Hostaway’s latest AI feature empowers hosts to scale efficiently while significantly enhancing the guest experience by providing swift, accurate answers every time.”

Marcus Rader, CEO & Co-Founder, Hostaway, added: “Our investors backed us to accelerate innovation, and AI Auto Reply is further proof of Hostaway’s ongoing commitment to building the most advanced, end-to-end AI-driven platform in the vacation rental industry. This latest enhancement not only addresses a key operational challenge for property managers but also demonstrates how Hostaway continues to anticipate industry needs and deliver practical, transformative solutions.”

AI Auto Reply enters controlled Early Access on 5 August 2025, with general availability anticipated in late October.

Hostaway provides vacation rental property managers with an all-in-one platform to automate operations and scale their businesses.

The article Hostaway launches AI Auto Reply: instant, context-rich guest messaging for vacation rental managers first appeared in TravelDailyNews International.

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