New York Slams California and Others Top 10 States Obsessed With Creative AI Tools as Searches Skyrocket
New York has secured the highest population-adjusted search rate, while California has recorded the greatest overall monthly search volume in AI.
The growing influence of artificial intelligence across the United States has been highlighted in new research revealing significant differences in how frequently creative AI tools are searched for across individual states. New York has emerged as America’s leading creative AI search hotspot, recording 3,777 monthly searches per 100,000 residents, followed closely by California, Washington, New Jersey and Utah.
The findings, released by creative services partner Superside, provide a detailed examination of online interest in artificial intelligence tools used for image generation, video production, content creation, design, marketing and other creative activities.
Across the country, increasing attention has been directed toward AI-powered services capable of supporting everyday creative tasks. From producing digital artwork and editing photographs to preparing videos, developing presentations and automating repetitive workflows, a growing range of applications is being explored through online searches.
However, considerable geographical differences have been identified in the intensity of this interest.
While New York and California occupy the leading positions, several states outside the country’s traditionally recognized technology and entertainment centers have also secured prominent places in the rankings.
At the opposite end, Mississippi has recorded the lowest population-adjusted search rate, followed by South Dakota and Louisiana.
The study has also revealed that visual creativity is a particularly prominent area of interest, with image generation and video-related services accounting for more than six in every ten searches included in the analysis.
New York Emerges as America’s Leading State for Creative AI Searches
New York has secured the highest position in the national ranking, with 3,777 monthly searches for creative artificial intelligence services per 100,000 residents.
This figure stands approximately 20% above the national benchmark of 3,141 searches per 100,000 people, highlighting the state’s comparatively strong interest in AI-powered creative applications.
A total of 755,490 monthly searches has been recorded across the state.
Among the different categories examined, image generation and AI art have emerged as the most frequently searched services, accounting for 276,210 monthly searches.
Video creation and editing occupy second place, with 176,830 searches recorded each month.
The findings indicate that considerable attention is being directed toward tools capable of supporting visual content production.
New York’s established presence in advertising, publishing, entertainment, fashion and media provides an important context for the results, although the search data does not establish which industries or individuals are responsible for the activity.
The state’s leading position has been determined through population-adjusted search activity rather than total search volume alone.
California Ranks Second but Records America’s Highest Overall Creative AI Search Volume
California has secured second place in the rankings, registering 3,700 monthly searches per 100,000 residents.
The figure is only 77 searches below New York’s rate and approximately 18% higher than the national average.
Despite occupying second position in the population-adjusted ranking, California has recorded the largest total monthly search volume of any state examined.
CALIFORNIA MONTHLY CREATIVE AI SEARCHES
1,456,040
Highest total monthly search volume among all 50 states
Image generation and AI art account for 523,770 searches, while video creation and editing contribute another 329,350.
The substantial volume demonstrates the scale of online interest in creative AI applications across California.
With a large population and an established concentration of technology, entertainment and digital media activity, the state represents a significant market for AI-related creative services.
Nevertheless, the research distinguishes between overall search activity and searches relative to population, allowing states with smaller populations to be compared more meaningfully.
Washington, New Jersey and Utah Complete America’s Top Five Creative AI Hotspots
Washington has secured third place, recording 3,577 monthly searches per 100,000 residents.
This represents a rate approximately 14% higher than the national benchmark.
The state has generated 286,230 searches per month, including 116,710 for image generation and AI art and 58,440 for video creation and editing.
New Jersey follows closely in fourth place, with 3,557 monthly searches per 100,000 people.
Only 20 searches per 100,000 residents separate Washington and New Jersey.
A total of 339,620 monthly searches has been recorded in New Jersey, including 125,540 searches for image generation and 78,010 for video-related services.
Utah occupies fifth place with 3,498 monthly searches per 100,000 residents, approximately 11% above the national rate.
The state has recorded 123,780 searches overall, with image generation accounting for 52,950 and video creation contributing 23,100.
Utah’s position is particularly notable because it ranked only 26th in overall search volume but rose to fifth place when population differences were taken into account.
This substantial change illustrates the importance of population-adjusted measurements when comparing digital interest across states of different sizes.
Virginia, Massachusetts, Georgia, Texas and Nevada Secure Remaining Top 10 Positions
Virginia has narrowly missed fifth place, ranking sixth with 3,497 monthly searches per 100,000 residents.
Only one search per 100,000 people separates Virginia from Utah.
The state records 310,500 monthly searches, including 120,410 for image generation and AI art and 65,130 for video creation and editing.
Massachusetts follows in seventh place with 3,487 searches per 100,000 residents, approximately 11% above the national average.
Of its 249,470 total monthly searches, 97,200 are associated with image generation and 49,820 with video services.
Georgia has secured eighth place with 3,451 monthly searches per 100,000 residents.
The state records 390,050 searches overall, including 148,070 for image generation and 85,640 for video creation and editing.
Texas occupies ninth place, with 3,391 searches per 100,000 people.
Despite its lower population-adjusted position, Texas records 1,075,160 monthly searches, placing it among the largest states by overall search activity.
Image generation and AI art account for 418,560 searches, while video creation and editing contribute 220,850.
Together, these two categories represent 639,410 monthly searches in Texas.
Nevada completes the top ten with 3,326 searches per 100,000 residents.
The state records 109,180 searches overall, including 42,000 for image generation and 26,430 for video services.
Nevada’s search rate stands approximately 6% above the national average and just 27 searches per 100,000 residents ahead of Colorado, which ranks 11th.
Top 10 US States Searching Most for Creative AI Tools
The following rankings are based on average monthly searches per 100,000 residents.
| Rank | State | Searches per 100,000 | Total monthly searches |
|---|---|---|---|
| 1 | New York | 3,777 | 755,490 |
| 2 | California | 3,700 | 1,456,040 |
| 3 | Washington | 3,577 | 286,230 |
| 4 | New Jersey | 3,557 | 339,620 |
| 5 | Utah | 3,498 | 123,780 |
| 6 | Virginia | 3,497 | 310,500 |
| 7 | Massachusetts | 3,487 | 249,470 |
| 8 | Georgia | 3,451 | 390,050 |
| 9 | Texas | 3,391 | 1,075,160 |
| 10 | Nevada | 3,326 | 109,180 |
Across all ten states, image generation and AI art have been identified as the most frequently searched category, followed by video creation and editing.
The consistent pattern indicates that visual content applications are receiving substantial attention across different regions of the United States.
Mississippi Records America’s Lowest Creative AI Search Rate
At the opposite end of the rankings, Mississippi has recorded the lowest level of population-adjusted creative AI search activity.
The state registers 1,924 monthly searches per 100,000 residents, approximately 39% below the national average.
A total of 56,830 monthly searches has been recorded, including 25,100 for image generation and AI art and 11,680 for video creation and editing.
South Dakota occupies the second-lowest position, with 2,216 searches per 100,000 residents.
Its monthly total stands at 20,720, including 9,470 searches for image generation and 3,770 for video services.
Louisiana ranks third among the states with the lowest search rates, recording 2,265 searches per 100,000 residents.
Despite this relatively low adjusted rate, Louisiana generates 104,590 monthly searches overall.
Image generation accounts for 45,920 searches, while video creation and editing contribute 20,550.
Montana follows with 2,268 searches per 100,000 residents, only three more than Louisiana.
The state records 25,960 monthly searches, including 12,140 for image generation and 4,580 for video-related applications.
Alaska has the fifth-lowest rate, with 2,300 searches per 100,000 people.
Of its 16,960 monthly searches, 7,540 are associated with image generation and 3,280 with video creation and editing.
These results highlight considerable regional differences in search interest, although lower search rates should not automatically be interpreted as lower levels of actual AI usage.
West Virginia, New Mexico, Iowa, Wyoming and North Dakota Complete Bottom 10
West Virginia ranks sixth among the states searching least for creative AI services, recording 2,310 searches per 100,000 residents.
The state’s total monthly search volume stands at 40,790, including 19,990 searches for image generation and 8,070 for video creation.
New Mexico follows with 2,319 searches per 100,000 residents.
Its overall monthly search volume reaches 49,280, including 22,850 searches for image generation and 8,980 for video-related services.
Iowa records 2,372 searches per 100,000 people, placing it eighth among the lowest-ranked states.
The state generates 76,810 monthly searches, with 34,870 attributed to image generation and 14,280 to video creation and editing.
Wyoming follows extremely closely with 2,373 searches per 100,000 residents.
Although Wyoming has the smallest overall monthly search volume in the country at 13,970, its population-adjusted rate places it above several other states.
Image generation accounts for 6,410 searches, while video services contribute 2,460.
North Dakota completes the bottom ten with 2,446 monthly searches per 100,000 residents.
The state records 19,550 monthly searches, including 9,190 for image generation and 3,780 for video creation and editing.
Top 10 US States Searching Least for Creative AI Tools
| Rank among lowest | State | Searches per 100,000 | Total monthly searches |
|---|---|---|---|
| 1 | Mississippi | 1,924 | 56,830 |
| 2 | South Dakota | 2,216 | 20,720 |
| 3 | Louisiana | 2,265 | 104,590 |
| 4 | Montana | 2,268 | 25,960 |
| 5 | Alaska | 2,300 | 16,960 |
| 6 | West Virginia | 2,310 | 40,790 |
| 7 | New Mexico | 2,319 | 49,280 |
| 8 | Iowa | 2,372 | 76,810 |
| 9 | Wyoming | 2,373 | 13,970 |
| 10 | North Dakota | 2,446 | 19,550 |
The difference between the highest-ranked and lowest-ranked states is substantial.
New York’s search rate of 3,777 per 100,000 residents is approximately 96% higher than Mississippi’s rate of 1,924.
The contrast illustrates how unevenly online interest in creative AI tools is distributed across the country.
AI Image Generation and Video Creation Dominate American Search Interest
One of the most significant findings from the Superside research is the prominence of visual content creation.
More than six in every ten searches examined in the study are associated with image generation and video-related tools.
Although AI-powered writing applications have attracted considerable attention in discussions about artificial intelligence, visual applications have emerged as particularly prominent within the search categories analyzed.
Interest in image generation may be associated with several creative activities, including concept development, visual experimentation, digital artwork and adaptation of existing materials.
Similarly, video-related searches may involve editing, caption generation, storyboard development and the preparation of shorter content from longer recordings.
The findings suggest that attention is being directed toward practical creative tasks rather than exclusively toward the production of entirely new AI-generated material.
However, individual search intentions cannot be established directly from the aggregate figures.
Productivity and Workflow Automation Emerge as Another Important AI Category
Beyond image generation and video production, productivity and workflow automation have been identified as the third-largest area of creative AI search interest.
This category reflects attention toward tools designed to simplify repetitive activities and support everyday working processes.
Creative projects frequently involve revisions, formatting changes, content adaptation, administrative coordination and repeated production tasks.
AI-assisted workflow applications can potentially be used to reduce the time required for some of these activities.
For businesses and creative professionals, such applications may offer practical benefits even when their results are less visually striking than AI-generated artwork or video.
The inclusion of productivity and automation among the leading categories also demonstrates that interest in creative AI extends beyond entertainment and experimental applications.
Creative AI Interest Extends Beyond Traditional Technology and Media Centers
The geographic distribution of the rankings provides another important perspective on America’s developing creative AI landscape.
Although New York and California occupy the first two positions, the presence of Utah, Virginia, Georgia and Nevada in the top ten demonstrates that strong search interest is not confined to the country’s most established technology and entertainment markets.
Businesses across different states require marketing materials, social media content, presentations, website graphics and promotional videos.
As a result, creative AI tools may be relevant to organizations operating across a wide variety of industries and locations.
The study’s findings are consistent with this broader potential demand, although the figures do not identify the professional backgrounds of individual searchers.
Population-adjusted rankings also allow smaller states to receive recognition for comparatively high search activity that might otherwise be obscured by the much larger total volumes recorded in California, Texas and New York.
What the Findings Reveal About America’s Growing Interest in Artificial Intelligence
The research provides a snapshot of how creative AI services are being explored through Google searches across the United States.
Rather than measuring confirmed adoption, the analysis captures online interest in tools associated with different creative activities.
A search may be conducted by someone exploring AI for the first time, comparing competing services, researching a particular feature or seeking assistance with an existing application.
Consequently, search frequency should not be treated as a direct measure of how many residents actively use artificial intelligence.
Nevertheless, the presence of creative AI searches across all 50 states indicates that interest in these technologies is geographically widespread.
The consistent popularity of image generation and video creation also highlights the importance of visual content within the current creative AI landscape.
Complete Ranking of All 50 US States for Creative AI Search Interest
The full national ranking provides a detailed comparison of monthly creative AI searches adjusted for population.
| Rank | State | Monthly searches per 100,000 | Total monthly searches |
|---|---|---|---|
| 1 | New York | 3,777 | 755,490 |
| 2 | California | 3,700 | 1,456,040 |
| 3 | Washington | 3,577 | 286,230 |
| 4 | New Jersey | 3,557 | 339,620 |
| 5 | Utah | 3,498 | 123,780 |
| 6 | Virginia | 3,497 | 310,500 |
| 7 | Massachusetts | 3,487 | 249,470 |
| 8 | Georgia | 3,451 | 390,050 |
| 9 | Texas | 3,391 | 1,075,160 |
| 10 | Nevada | 3,326 | 109,180 |
| 11 | Colorado | 3,299 | 198,340 |
| 12 | Oregon | 3,294 | 140,790 |
| 13 | Kansas | 3,237 | 96,380 |
| 14 | Florida | 3,206 | 752,230 |
| 15 | Illinois | 3,205 | 407,640 |
| 16 | Connecticut | 3,095 | 114,160 |
| 17 | Maryland | 3,068 | 192,230 |
| 18 | North Carolina | 3,067 | 343,420 |
| 19 | Hawaii | 2,970 | 42,550 |
| 20 | New Hampshire | 2,969 | 42,020 |
| 21 | Pennsylvania | 2,959 | 386,410 |
| 22 | Arizona | 2,924 | 222,930 |
| 23 | Rhode Island | 2,886 | 32,160 |
| 24 | Delaware | 2,863 | 30,350 |
| 25 | Ohio | 2,762 | 328,730 |
| 26 | Missouri | 2,758 | 172,960 |
| 27 | Indiana | 2,756 | 192,190 |
| 28 | Minnesota | 2,732 | 159,260 |
| 29 | Vermont | 2,729 | 17,590 |
| 30 | Michigan | 2,713 | 274,800 |
| 31 | Maine | 2,711 | 38,360 |
| 32 | Nebraska | 2,650 | 53,470 |
| 33 | Tennessee | 2,629 | 192,340 |
| 34 | Idaho | 2,588 | 52,520 |
| 35 | South Carolina | 2,506 | 139,610 |
| 36 | Kentucky | 2,502 | 115,280 |
| 37 | Oklahoma | 2,485 | 102,450 |
| 38 | Wisconsin | 2,479 | 148,090 |
| 39 | Arkansas | 2,468 | 76,880 |
| 40 | Alabama | 2,447 | 127,060 |
| 41 | North Dakota | 2,446 | 19,550 |
| 42 | Wyoming | 2,373 | 13,970 |
| 43 | Iowa | 2,372 | 76,810 |
| 44 | New Mexico | 2,319 | 49,280 |
| 45 | West Virginia | 2,310 | 40,790 |
| 46 | Alaska | 2,300 | 16,960 |
| 47 | Montana | 2,268 | 25,960 |
| 48 | Louisiana | 2,265 | 104,590 |
| 49 | South Dakota | 2,216 | 20,720 |
| 50 | Mississippi | 1,924 | 56,830 |
How Superside Conducted the Creative AI Search Study
The research was conducted by Superside using average monthly Google search volumes across nine categories of creative artificial intelligence services.
The categories included image generation and AI art, video creation and editing, photo editing and enhancement, music, voice and audio, writing and content creation, design, branding and presentations, marketing, sales and growth, productivity and workflow automation, and coding and app building.
Search volumes were adjusted using 2025 population estimates, allowing monthly searches to be calculated per 100,000 residents.
This methodology was used to reduce the influence of population size when comparing states.
The resulting rankings therefore reflect relative search interest rather than the total number of searches alone.
Importantly, the research measures Google search activity and does not establish confirmed AI usage, the number of unique users or the frequency with which individual tools are used.
America’s Creative AI Landscape Reflects Widespread Interest in Digital Content Tools
The Superside findings reveal a geographically varied landscape of creative AI search activity across the United States.
New York has secured the highest population-adjusted search rate, while California has recorded the greatest overall monthly search volume.
Washington, New Jersey and Utah have also emerged among the leading states, demonstrating that comparatively high interest can be found beyond the largest population centers.
Meanwhile, Mississippi, South Dakota and Louisiana occupy the lowest positions in the population-adjusted rankings.
Across all states, image generation and video creation have remained the dominant categories, emphasizing the prominent role of visual applications within the creative AI search landscape.
As artificial intelligence continues to be explored for content development, design, video production and workflow automation, the findings provide an important indication of where online curiosity about these tools is currently concentrated.
The research also highlights the distinction between digital interest and confirmed adoption, with search activity offering insight into what people are investigating rather than definitive evidence of how frequently AI applications are being used.
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