Explore the New Ohio Foothills Tourism Initiative: Ten Counties Uniting for a Stronger Travel Future in 2026

The Ohio Foothills campaign, an exciting new tourism initiative, has officially launched, bringing together 10 counties in the Appalachian region to promote local attractions, outdoor activities, cultural events, and regional heritage. The collaboration aims to increase tourism revenue, encourage travel to lesser-known parts of the state, and ultimately strengthen the local economy through a unified tourism brand. This strategic regional campaign is poised to redefine travel in Ohio and offer tourists a new perspective on the beauty of the Appalachian foothills.

The Ohio Foothills region encompasses Tuscarawas, Coshocton, Guernsey, Belmont, and Harrison counties, among others, all of which have distinct landscapes, histories, and cultural offerings. The Ohio Mid‑Eastern Governments Association (OMEGA) has partnered with local tourism organizations, businesses, and community leaders to ensure a cohesive, strategic approach to market these hidden gems within the state to national and international visitors.

What’s Behind the Ohio Foothills Tourism Push?

The Ohio Foothills campaign was born from the collective desire to expand Ohio’s tourism footprint, promoting a region that offers natural beauty, outdoor adventures, and a rich cultural heritage. Local leaders recognised the need to cooperate across county borders, pooling resources to present a unified tourism experience for visitors. With this initiative, the region aims to raise visibility, encourage regional travel, and share its story with new audiences.

The campaign is designed to tap into the growing trend of regional tourism, where travelers are looking for hidden gems, authentic experiences, and outdoor exploration. It is increasingly clear that visitors are seeking destinations off the beaten path — places where they can enjoy peaceful retreats, scenic hikes, and local festivals. Ohio’s Appalachian foothills are poised to become a major player in this trend, offering a refreshing escape from the hustle and bustle of larger cities.

A New Way to Explore Ohio: Key Attractions and Hidden Gems

Visitors to the Ohio Foothills region will find a wealth of historical sites, cultural landmarks, and outdoor activities to suit their travel preferences. Some of the must‑see spots include Beaver Creek State Park in Columbiana County, known for its lush woodlands, hiking trails, and wildlife watching opportunities. Another highlight is Coshocton’s Roscoe Village, a restored 19th‑century canal town that provides a glimpse into Ohio’s past. For those who enjoy quaint town charm, shopping, and local dining, Downtown Zanesville offers plenty of options for strolling, shopping, and discovering local craftsmanship.

One of the region’s key features is its outdoor recreation, with hiking, camping, kayaking, and fishing activities available at Salt Fork State Park and Dillon State Park. Couples looking for seclusion can enjoy peaceful walks by the lakeside or take part in guided eco‑tours to learn more about the area’s wildlife and native plants.

The Scenic Byway that runs through these counties offers scenic drives for those wanting to take in Ohio’s rolling hills, forest landscapes, and small town beauty from the comfort of their car. Visitors can also enjoy local wineries, offering wine tours that showcase Ohio’s rich agricultural landscape.

The Economic Impact: More Jobs and Tourism Dollars for Ohio

This unified tourism push is expected to have wide-reaching economic benefits, especially for small businesses in the region. From local restaurants to retail shops and hotel stays, the Ohio Foothills campaign is designed to generate more revenue and employment by bringing in tourists from outside the region. According to data from the Ohio Department of Development, the tourism industry has a multiplier effect that ripples through local economies, creating jobs and increasing demand for goods and services in hospitality, food, and retail.

In addition to supporting small businesses, the tourism campaign also promotes community development, with local governments working together to fund infrastructure improvements and public amenities that will benefit both tourists and residents. By strengthening regional tourism, these counties can work toward building a more sustainable economy, positioning the Ohio Foothills as a prime location for future investment and innovation.

What Visitors Can Expect in 2026 and Beyond

Looking ahead to 2026, Ohio Foothills is poised to become a top destination for visitors seeking an authentic American experience. The region’s combination of historic sites, outdoor recreation, and cultural activities sets it apart from typical tourist destinations. The regional tourism alliance aims to encourage multi-county visits, giving tourists a broader picture of the area’s rich diversity and local charm.

The Ohio Foothills tourism campaign also includes initiatives to modernize infrastructure, improve accessibility, and coordinate marketing strategies for better visibility. Local businesses and accommodations will benefit from coordinated promotions that highlight the best of what the region has to offer.

Conclusion: Ohio Foothills Offers the Perfect Blend of Nature, History, and Adventure

The launch of the Ohio Foothills tourism campaign is an exciting development for Appalachian Ohio in 2026. By uniting 10 counties and offering a unified front for travelers, the region is positioning itself as an underrated travel destination. With its diverse mix of outdoor activities, local culture, and historic landmarks, Ohio Foothills offers a unique alternative to more crowded and commercialized destinations.

As the campaign gains traction in 2026, travelers will discover the charm of this lesser‑known corner of Ohio, with opportunities to explore scenic landscapes, learn about local history, and enjoy the tranquillity of small‑town America. With multi-county travel on the rise, the Ohio Foothills region has everything it needs to become one of the Midwest’s most sought‑after travel destinations.

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