Discover More to Love: DOT Launches Campaign Featuring 3,000+ Travel Deals

STA. ROSA, Laguna—The Department of Tourism (DOT) is introducing its new domestic tourism campaign, “Discover More to Love,” offering over 3,000 travel deals from hotels across the Philippines, tour operators, and airlines.

This inaugural marketing campaign seeks to motivate more Filipinos to visit various destinations nationwide, while also backing small, community-driven tourism businesses and local tour providers.

The campaign is being launched in collaboration with major tourism partners, including the Hotels Sales and Marketing Association (HSMA), featuring over 70 hotels and resorts offering discounts of up to 70 percent. Travelers can access more than 250 travel deals nationwide, along with discounted flights from Philippine Airlines, Cebu Pacific, AirAsia Philippines, and Sunlight Air. Online platforms like AirAsia MOVE and Klook are also providing exclusive travel discounts, while Mastercard offers special payment promotions and privileges for cardholders.

“Discover More to Love” is a new version of the Love the Philippines campaign, created in response to private sector requests for a stronger domestic tourism promotion. It is planned as a weather-resilient, nationwide tourism and economic activation effort running from July to November 2026, covering the lean season.

Recognizing the current energy situation, the campaign highlights practical, value-for-money travel options and experiences closer to home. Curated tourism offerings focus on staycations, wellness, food, and nature, encouraging Filipinos to explore nearby attractions while supporting local enterprises and communities.

“This is not a project that the government builds behind closed doors and simply declares finished. We want to build it together with the Filipino traveling public and our tourism stakeholders. The platform is already live and ready to use, but we also see this as the beginning of a journey of continuous improvement. We encourage everyone to explore it, take advantage of the travel offers, and tell us what works, what doesn’t, and what features you’d like to see. Your feedback will help us create a platform that is truly responsive to the needs of Filipino travelers,” said Secretary Angara-Mathay.

“At the same time, this initiative supports our broader goal of encouraging year-round domestic travel. By helping Filipinos discover more travel opportunities during off-peak periods, we can offer travelers greater value and more enjoyable experiences while helping tourism enterprises maintain steady bookings, sustain jobs, and strengthen local economies year-round. This platform will continue to evolve—and we invite every Filipino to help shape it with us,” she enthused.

Newly improved DOT website

The offerings will be accessible via the DOT’s enhanced website, www.tourism.gov.ph, allowing visitors to explore direct booking for discounted room packages, exclusive staycation deals, bundled travel experiences, dining and attraction credits, flexible reservation options, weekend promos, loyalty rewards, and curated seasonal packages.

Besides its roles in training and accreditation, the DOT is actively fostering a more entrepreneurial outlook in regional offices. This involves encouraging them not only to promote destinations but also to create market-ready tourism portfolios within their regions.

“True to its mandate, the DOT will promote destinations, provide tourism information, and connect travelers with accredited tourism enterprises. We will not be involved in booking trips or selling travel packages. That is the role of the private sector. Our job is to make it easier for travelers to discover legitimate destinations and tourism providers, while remaining faithful to the principles of transparency, accountability, and good governance,” said Secretary Angara-Mathay.

The Philippine Statistics Authority (PSA) reports that domestic tourism remains a major driver of the country’s tourism industry. In 2025, domestic tourism expenditures hit P3.26 trillion, while industry employment reached 7.7 million. Additionally, internal tourism spending, which covers all tourism-related expenses within the country, increased by 1.2%, rising from P3.91 trillion in 2024 to P3.96 trillion in 2025.

Meanwhile, in 2025, employment in all tourism industries accounted for 15.7 percent of the country’s total employment.

The tourism chief explained that “Discover More to Love” is not meant to replace the Philippines’ official tourism brand, “Love the Philippines,” but is instead a complementary effort that enhances the Department’s promotion of domestic travel.

“Love the Philippines is still our national tourism brand. It is a domestic tourism campaign [Discover More to Love] under that same brand, created to encourage Filipinos to explore more of our own country and discover even more reasons to love the Philippines. This campaign was brought to life by our in-house team at no extra cost to the government, attesting to the level of expertise of the branding team. In a meeting last night with our Regional Directors, we asked each one to work closely with tourism stakeholders to identify and develop hidden gems in their region that deserve great attention,” she said.

“We have created a shared platform that we hope will give travelers more choices while enabling tourism enterprises, particularly those in emerging destinations, to attract more visitors throughout the year, especially during the lean travel months,” the tourism chief added.

Support from industry leaders

Earlier this week, experienced industry stakeholders from different organizations voiced their backing for the campaign before its launch.

“We are very happy that HSMA is collaborating with the Department of Tourism. Thank you very much for this campaign. It is nice to see a structured campaign from the government. We appreciate that very much. We have been wanting that, right? For so long, we have been talking about this, and we appreciate it. Why? Because we can only work as a hotel operator, accommodation sector. But we don’t hold airline connectivity. We don’t handle tours, et cetera. But having this kind of structured campaign will really bring everyone closer together,” HSMA President Loleth So said.

“The Tourism Congress of the Philippines expresses its full support and solidarity with the Department of Tourism, Secretary Dita Angara-Mathay, for the “Discover More to Love” domestic tourism campaign. As the private sector’s official consultative body, the Tourism Congress of the Philippines reinforces its role as the bridge between DOT and the tourism stakeholders across the country. And the TCP is committed to working closely with DOT to ensure that tourism policies and programs are responsive to on-the-ground needs and opportunities,” TCP Treasurer Margie Munsayac said.

“As an association of inbound tour operators, PHILTOA sees this as a timely and important step in strengthening how the Philippines is positioned in the international market. In inbound tourism, alignment is a key–how the country is promoted must match what is delivered on the ground. PHILTOA commends the Department of Tourism for strengthening its direction toward more digital, consistent, and experience-driven marketing. This helps improve competitiveness and keeps the Philippines more visible and relevant in key source markets,” Philippine Tour Operators Association (PHILTOA) President Malou Japson said.

“Secretary, look around the room. It’s packed. I think the message doesn’t get any clearer, doesn’t get any stronger. You have the support of the entire industry,” former DOT Undersecretary and Philippine Hotel Owners Association (PHOA) Executive Director Benito Bengzon said. “On the part of the Philippine Hotel Owners Association, I know that your background has been heavy on investments. Our commitment is to help expand inventory, build more hotel rooms, including facilities, so that we can really be competitive, not only in Southeast Asia, but around the globe,” he added.

The meeting also included leaders and representatives from the Philippine Travel Agencies Association, Inc. (PTAA), Pacific Asia Travel Association (PATA) Philippines Chapter, National Association of Independent Travel Agencies (NAITAS), Global Tourism Business Association, Inc. (GTBA), Robinsons Hotels and Resorts, Cebu Pacific, AirAsia, Sunlight Air, Mastercard, VISA, and BYD Philippines.

The DOT gathered them on Tuesday for a consultation meeting to reinforce the campaign’s success and gather their feedback.

Discover More to Love at CPTEx 2026

The “Discover More to Love” campaign was officially launched at the DOT’s Central Philippines Tourism Expo (CPTEx) 2026, showcasing the region’s top tourism, culture, and cuisine in Nuvali, Sta. Rosa, Laguna.

The three-day tourism exhibition took place from June 26 to 28, gathering tourism stakeholders from Luzon, the Visayas, and Mindanao.

Through curated booths and displays, the seven regions in the DOT-clustered Central Philippines—namely Occidental Mindoro, Oriental Mindoro, Marinduque, Romblon, and Palawan (MIMAROPA); Bicol; Western Visayas; Central Visayas; Eastern Visayas; Negros Island; and the host region—Cavite, Laguna, Batangas, Rizal, and Quezon (CALABARZON)—highlight their top travel spots, tour packages, cultural products, and tourism services.

Now in its fourth phase, CPTEx serves as a key platform for collaboration between national and local governments, tourism partners, stakeholders, and the private sector.

The event highlights the Central Philippines’ rise as a tourism hub, including travel and trade fairs, tourism discussions, and B2B exchanges designed to boost domestic tourism and broaden market opportunities for tourism stakeholders.

Discover More to Love by visiting www.tourism.gov.ph for the full list of travel deals.

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Discover More to Love: DOT Launches Campaign Featuring 3,000+ Travel Deals

Melo Villareal

Out of Town Blog

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