China National Tourist Office Hosts Vibrant Chinese New Year Celebration and Winter Travel Showcase in Newport Beach

The China National Tourist Office (CNTO) in Los Angeles is inviting Southern Californians to experience the festive spirit of Chinese New Year and discover China’s winter travel destinations at a special event hosted at Fashion Island in Newport Beach on Saturday, February 28, 2026. The event will showcase the Spring Festival through its various traditional elements and festive colors which will create an enchanting experience that introduces visitors to China’s special winter tourism attractions.

Chinese New Year Celebrations: A Cultural Journey

The celebration will take place at “The Hideaway” in Fashion Island’s vibrant paseo, opposite the Apple store, and will transform the shopping centre into a hub of festive activities. Visitors can explore a range of Chinese New Year-themed installations, including vibrant lantern displays, traditional decorations, and a community photo backdrop, providing the perfect opportunity for attendees to immerse themselves in the holiday’s cultural significance.

Winter in China: A Season of Magic and Discovery

In addition to the cultural displays, the event will spotlight China’s renowned winter travel experiences, drawing attention to iconic attractions such as the Harbin International Ice and Snow Sculpture Festival. Known for its towering ice castles and illuminated sculptures, the festival in Heilongjiang transforms the landscape into a glowing winter wonderland. The Mudanjiang-Jiamusi High-Speed Railway, connecting the frozen expanses of Heilongjiang, is another highlight, offering a unique way to explore China’s snowy landscapes.

This winter wonderland theme extends beyond Harbin, with informational exhibits covering China’s UNESCO World Heritage sites, culinary traditions, and picturesque snow-and-ice festivals. From snow-covered sections of the Great Wall to traditional lantern festivals and world-class ski resorts, the event will showcase the diverse winter experiences awaiting visitors to China.

China’s Winter Wonders: Beyond Skiing and Snow

While China is often associated with spring blossoms or autumn foliage, its winter season unveils an entirely different side of the country. From vibrant temple fairs to skiing adventures in Harbin, and from enjoying hot pot cuisine at snow-capped resorts to attending cultural festivals like the Lantern Festival, winter in China offers a wealth of exceptional experiences.

Guests will be able to explore these opportunities in detail during the event, which also offers insights into China’s exceptional winter cuisine, traditional customs, and seasonal beauty. Additionally, CNTO will promote its winter travel message on Fashion Island’s digital screens, reaching shoppers and diners across the iconic destination with information about the winter travel experiences China has to offer.

Connecting Cultures and Inspiring Travel

Chinese New Year, also known as the Spring Festival, is celebrated by billions worldwide and marks the largest annual travel season in China. As part of its ongoing mission to foster cultural exchange and promote travel to China, CNTO aims to inspire Southern California audiences to consider China as a multifaceted, year-round destination. This event, in collaboration with Fashion Island, will help bridge cultures and provide an engaging and informative introduction to one of the world’s most celebrated holidays.

The event also offers the perfect opportunity to explore China’s winter tourism, providing an enriching experience for those interested in learning more about the country’s traditions, landscapes, and seasonal activities.

Celebrate Chinese New Year and Explore Winter Wonders at Fashion Island

The Chinese New Year celebration at Fashion Island which CNTO presents functions as a distinctive cultural event that enables visitors to experience the scenic beauty of China’s winter vacation destinations. China provides outstanding travel options during its winter season which includes the Harbin ice festivals and the snow-covered landscapes of the Great Wall. The Spring Festival of China together with its winter season will bring their enchanting experience to Southern California which will enable local residents to learn about the country’s diverse cultural traditions and its outstanding travel offerings.

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