Central Vietnam tourism shines at ITE HCMC 2025
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  • Travel, Food, Culture
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  • Travel and Tour World
  • Tuhin Sarkar

At the 19th Ho Chi Minh City International Travel Expo (ITE HCMC 2025), held from September 4-6, the joint pavilion of Da Nang, Hue, and Quang Tri captured significant attention, earning the prestigious title of “Most Attractive Pavilion.

Deputy Minister of Culture, Sports and Tourism Ho An Phong visited the joint tourism pavilion of Da Nang, Hue, and Quang Tri.

At the 19th Ho Chi Minh City International Travel Expo (ITE HCMC 2025), held from September 4-6, the joint pavilion of Da Nang, Hue, and Quang Tri captured significant attention, earning the prestigious title of “Most Attractive Pavilion.” The pavilion, which showcased the theme “Amazing Central Vietnam Heritage,” was a vibrant representation of the region’s rich cultural, historical, and natural beauty, making it a standout feature of the event.

The pavilion served as a captivating introduction to Central Vietnam, a region renowned for its UNESCO World Heritage Sites, picturesque landscapes, and deep-rooted traditions. Visitors were treated to an immersive experience, with displays highlighting the cultural treasures of Da Nang, the ancient allure of Hue’s Imperial City, and the historical significance of Quang Tri. The region’s diverse offerings were expertly presented, emphasizing its potential as a premier destination for both cultural and adventure tourism.

Da Nang, known for its stunning coastline and modern infrastructure, showcased its growing appeal as a beach destination and a hub for international tourism. Hue, once the capital of Vietnam, displayed its UNESCO-listed Imperial City and other historical landmarks, offering visitors a glimpse into the country’s royal past. Meanwhile, Quang Tri, rich in history from the Vietnam War, presented its historical sites and natural wonders, positioning itself as a must-visit for those interested in both history and nature.

The pavilion’s design and content drew praise for their creative and engaging approach, effectively capturing the essence of Central Vietnam. The “Most Attractive Pavilion” award was a testament to the collaborative efforts of Da Nang, Hue, and Quang Tri in promoting the region’s tourism potential. Their participation in ITE HCMC 2025 not only highlighted Central Vietnam’s cultural significance but also strengthened its position as a key destination for both domestic and international travelers, marking a successful step toward boosting regional tourism.

Technology and cultural highlights

At booth No. 221 (Hall A), more than 20 travel businesses from the three provinces introduced new tourism products, green tourism initiatives, unique festivals and events, as well as various promotional programs.

According to the Da Nang Department of Tourism, this was the first joint activity of the three localities since signing a cooperation agreement, opening up a diverse tourism space and creating favorable conditions for tour connectivity. By applying digital technology and interactive activities, the pavilion left a strong impression and was recognized at the expo.

With the message “New Da Nang, New Experience,” the city introduced three special “experience passports”: Food Tour, Heritage Tour, and Green Tour, offering journeys of cuisine, culture and history, and sustainable travel. In addition, Da Nang announced a stimulus program lasting until the end of 2025, along with a series of festive year-end events.

Strengthening aviation links and international markets

During the expo, the Da Nang Department of Tourism held several important meetings with major airlines and travel partners.

  • With Qatar Airways, Da Nang expressed its desire to restore the Doha–Da Nang route, which was suspended due to the COVID-19 pandemic, aiming to attract visitors from the Middle East.

  • With Emirates, both sides gave positive assessments of the Dubai–Bangkok–Da Nang route launched in June 2025, while also discussing solutions to promote Da Nang in international markets.

  • At the same time, Da Nang worked with Saigontourist and other leading travel agencies to update products, share market information, and show appreciation for their partnership.

ITE HCMC 2025 – A bridge for international cooperation

ITE HCMC 2025 took place at the Saigon Exhibition and Convention Center (SECC) under the theme “Sustainable Tourism, Vibrant Experiences.” The event brought together over 520 exhibitors and brands from 28 provinces and cities, welcoming 250 international buyers from 32 countries, facilitating 12,000 business meetings and nearly 30,000 visitors.

Beyond the exhibition, the program featured key professional events such as the High-Level Tourism Forum on Digital and Green Transformation, the 2025 National Travel Agents Conference, as well as workshops on national branding, clean energy, sustainable tourism, and a series of start-up and innovation talks in the tourism industry.

The strong presence of Da Nang, Hue, and Quang Tri not only helped promote the image of Central Vietnam but also reaffirmed their pioneering role in applying technology, diversifying products, and expanding international cooperation – all aimed at building a sustainable and professional tourism industry.

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