Peru Goes Beyond Ancient Wonders as Gastronomy, Luxury and South American Interest Fuel Tourism Growth

The country of Peru is stepping up its game for tourism and looking past its well-known historical aspect in favor of culinary and luxury experience tours, among others that focus on the north. The increased interest shown by travelers from South America is adding another angle to the mix, where the American traveler used to be the key to market success. But what is behind this, and why does it matter for Peru? Travel And Tour World invites you to learn more about Peru’s changing tourism by reading the full article.

Country Club Lima Hotel Highlights Peru’s Heritage, Gastronomy and Emerging Travel Appeal at ITB China

Peru is seeking to broaden its appeal among international travellers by highlighting not only its historical attractions but also its gastronomy, luxury hospitality and opportunities to explore destinations beyond the country’s best-known sites. At ITB China, Fiorella Hernández, representing Country Club Lima Hotel Arenas, spoke about changing travel interests, emerging markets and the importance of introducing new clients to Lima and the wider destination.

Hernandez said the American market remains the hotel’s main market, although interest is changing. According to her, more travellers from South America are becoming interested in Peru, not only because of its history but also because of its food and gastronomic experiences.

Growing Interest in Peru Beyond Historical Tourism

The conversation reflected a broader effort to present Peru as a destination offering different types of travel experiences. While its historical attractions continue to play an important role in attracting visitors, Hernandez highlighted gastronomy as another reason for travellers to consider the country.

She described the growing interest in Peru as a foodie destination, pointing to the gastronomic food and experiences that have developed in recent years.

Hernandez invited people considering a trip to schedule their visit and experience the destination themselves. Her comments suggested that the tourism proposition is increasingly being communicated through a combination of historical, culinary and hospitality experiences rather than relying on a single attraction.

The shift in market interest is also significant for hospitality businesses looking to connect with new audiences. With the American market continuing to be important for the hotel, increasing interest from travellers within South America provides another opportunity for growth.

Exploring Northern Peru

Hernandez also drew attention to the northern part of the country, where she said there are additional places and opportunities for travellers to discover. She mentioned a luxury property in the region and referred to different places that can form part of trips designed to introduce visitors to more of the destination.

The comments point towards an effort to encourage travellers to look beyond the locations they may already associate with Peru. Rather than focusing exclusively on one area, visitors can consider combining different experiences and destinations as part of a broader journey.

For tourism businesses attending international travel events, showcasing these additional options can help potential clients understand the range of products available and encourage longer or more diverse itineraries.

Country Club Lima Hotel Approaches 100 Years

Country Club Lima Hotel itself represents an important part of Lima’s hospitality heritage. Hernandez said the hotel will reach its 100th anniversary next year, marking a century of history for the property.

She described it as the only cultural heritage property in the city and highlighted its connection with Leading Hotels of the World. For guests, the hotel’s historic identity is positioned as an important element of the experience.

Rather than presenting the property solely as a place to stay, Hernandez described staying at Country Club Lima Hotel as an opportunity to experience a location that forms part of the history of Lima.

The hotel’s location was another point raised during the interview. Hernandez described the surrounding area as very safe and said guests can find a number of restaurants nearby. She specifically mentioned dining options in the vicinity, adding another practical benefit for visitors staying at the property.

ITB China Opens the Door to New Clients

For Country Club Lima Hotel, participation in the event was primarily about connecting with new clients and increasing awareness of its offering.

Hernandez said the hotel hoped its product would become better known among the new clients attending the event. She also expressed the expectation that this could contribute to increasing the number of people travelling to Lima and Peru.

International travel trade events provide hospitality businesses with an opportunity to communicate directly with potential partners and clients while presenting their destinations and properties to audiences that may not yet be familiar with them.

For the hotel, the event therefore served both as a platform for promoting its own heritage property and as an opportunity to support wider interest in visiting Peru.

A Destination Proposition Built Around More Than History

The discussion at ITB China underlined the changing way Peru is being presented to travellers. Historical tourism remains central to its identity, but Hernandez highlighted gastronomy, luxury accommodation and regional exploration as additional reasons to visit.

For Country Club Lima Hotel, that proposition is closely connected to its own history. With its centenary approaching and its cultural heritage positioning, the property offers an accommodation experience that connects visitors with Lima’s past while placing them within the city.

At the same time, the hotel is looking towards new markets and new clients. The continued importance of the American market, combined with growing interest from South American travellers, points to an evolving customer base.

As Peru seeks to attract visitors with different interests, the message from ITB China was clear: the destination can be experienced through its history, food, hospitality and the opportunity to discover more of what lies beyond the most familiar tourist routes. For Country Club Lima Hotel, bringing these elements together is part of its effort to encourage more travellers to experience Lima and the wider country firsthand.

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