Ajman Tourism Takes the UK: A New Era of Cultural Travel and Strategic Partnerships

For many UK travelers, a trip to the United Arab Emirates (UAE) conjures images of Dubai’s towering Burj Khalifa or the architectural grandeur of Abu Dhabi. However, a quieter, more soulful revolution is taking place in the smallest of the seven emirates. This February, theAjman Department of Tourism, Culture and Mediaembarked on an ambitious promotional tour across the United Kingdom, specifically targeting the vibrant hubs ofLeeds, Liverpool, and London.

This isn’t just a marketing exercise; it is an invitation to discover a destination where the hospitality is as warm as the Arabian sun and where ancient heritage meets modern luxury without the overwhelming pace of its larger neighbors.

The 2026 UK Tour: Strengthening Ties in the North and South

Running from February 8 to February 13, 2026, the promotional tour led by His Excellency Mahmood Khaleel Alhashmi, Director General of the department, signifies the UAE’s commitment to the British market. While previous tours touched on Edinburgh and Newcastle, the 2026 focus on Leeds and Liverpool highlights a strategic move to engage with travelers in the North of England, concluding with high-level summits in the capital.

The delegation met with leading UK tour operators, travel agencies, and media representatives. The goal? To build long-term partnerships that ensure Ajman is at the top of the list for British families, solo travelers, and investors seeking the next big thing in Middle Eastern travel.

Why Ajman? The “Authenticity” Factor

In a world of “copy-paste” vacation experiences, Ajman offers something distinct. During the tour, the department emphasized the emirate’s “cultural depth.” Unlike the hyper-modernity often associated with the region, Ajman has carefully preserved its identity.

One of the standout mentions during the tour wasMasfout, an enclave of Ajman nestled in the Hajar Mountains. Recently recognized by the UN Tourism as one of the“Best Tourism Villages”in the world, Masfout represents the sustainable, eco-friendly future of the emirate. It offers hiking trails, historical forts, and a cooler climate that serves as a perfect escape for those looking to swap the beach for the mountains for a day or two.

Luxury That Doesn’t Break the Bank

One of the most compelling arguments presented to UK travel agents during the roadshow was the “Ajman Value.” It is no secret that UK travelers are looking for more for their money.

The delegation highlighted that staying in one of Ajman’s five-star beachfront properties—such as theFairmont Ajman,The Oberoi Beach Resort, Al Zorah, or theBahi Ajman Palace—often costs30% to 40% lessthan comparable accommodations in Dubai. For a family of four, this means a week of ultra-luxury living, private beach access, and world-class dining at a fraction of the cost found just 30 minutes down the road.

Sustainability and Innovation: The Future of the Emirate

The promotional tour also served as a platform to showcase Ajman’s Vision 2030. The emirate is not just building hotels; it is building an ecosystem.

• Eco-Tourism: The Al Zorah Nature Reserve, with its sprawling mangroves and pink flamingos, was a key highlight. It offers a sanctuary for kayaking and nature photography, proving that the UAE is more than just sand dunes.
• Digital Ease: To help UK travelers plan their trips, the department introduced its AI-powered trip planner on the official Visit Ajman website, allowing users to create personalized itineraries based on their interests—be it history, golf, or relaxation.

A Cultural Bridge

“The United Kingdom represents a pivotal strategic market for us,” noted HE Mahmood Alhashmi during one of the sessions. The data backs this up: British travelers consistently rank among the top ten visitor nationalities for Ajman, with a notable increase in the average length of stay over the past year. British tourists are no longer just “stopping by” for a day trip from Dubai; they are making Ajman their primary holiday base.

From the traditionalSaleh Souq, where the scent of oud and spices fills the air, to the modern golf courses that host international tournaments, the UK roadshow successfully painted a picture of a destination that honors its past while embracing a sustainable future.

How to Visit

For those inspired by the tour, Ajman is incredibly accessible. Located just a short drive from Dubai International Airport (DXB) or Sharjah International Airport (SHJ), it offers a seamless transition from the flight to the beach.

As the promotional tour concludes, the message to the UK is clear: if you are looking for a place where you are treated as a guest rather than just a tourist, where the culture is authentic and the luxury is accessible, it’s time to look at Ajman.

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