Accor evolves paid subscription loyalty programme with launch of ALL Accor+

Accor, a global leader in hospitality, is pleased to announce a significant evolution in its subscription programme with the introduction of ALL Accor+, a refreshed and cohesive global platform unifying each of Accor’s established subscription offerings under one umbrella. ALL Accor+ will now reunite regional successes under a single framework while reinforcing ALL Accor’s commitment to deliver bespoke offerings and a seamless customer journey.

Being fully integrated within Accor’s loyalty programme ALL Accor, this evolution will harmonise its subscription-based offering, helping to better align ALL Accor’s value proposition. The increased transparency and simplicity this will bring, promise to reinforce Accor’s leadership in hospitality loyalty, while helping to deliver higher standards of guest experience and broader business performance.

ALL Accor+ builds on a 30-year legacy of loyalty innovation. From the launch of Accor Plus in Asia Pacific to the development of regional programmes such as ALL Signature in Brazil, Accor has consistently adapted its approach to reflect local market needs and customer behaviour. ALL Accor+’s pioneering, tiered structure is based on four subscription options – Explorer, Voyager, ibis, and Signature – spanning over 4,500 hotels and 30+ brands worldwide. Each option is tailored to different member’s preferences and travel behaviours. Immediate benefits include exclusive stay discounts, accelerated status in the ALL Accor loyalty programme, and access to member-only offers.

Mehdi Hemici, Chief Loyalty & Ecommerce Officer, Accor, commented: “The launch of ALL Accor+ is a strategic leap forward in how we deliver value to our guests and hotel owners. With four distinct cards tailored to different travel styles, we are making it easier than ever for members to choose the benefits that best suit them. By unifying our subscription offerings under one global brand, we are creating a more attractive product that strengthens the entire ALL Accor ecosystem and will gradually be rolled out across multiple regions. This is not just about perks — it’s also about providing rational and emotional value to our best customers and giving hotel owners a powerful tool to drive results.”

ALL Accor+ Subscription Line

ALL Accor+ subscription line is designed for our most frequent travellers. It’s a global premium subscription line offering immediate, guaranteed savings and accelerated benefits through 4 different cards:

ALL Accor+ Explorer – The new premium card, ideal for immersive travel

To be launched on the 1st of October 2025, it marks a new era as Accor Plus, Asia Pacific’s leading travel loyalty subscription programme with more than 450,000 members, rebrands and evolves into ALL Accor+ Explorer. As the global subscription economy grows, ALL Accor+ Explorer sets a new benchmark by providing even richer member benefits, with the most comprehensive privileges in Asia Pacific and a planned expansion into Middle East/ China in the forthcoming years.

ALL Accor+ Explorer is now enhanced by worldwide advantages through the ALL Accor+ stay benefits and guaranteed ALL Accor Gold status or higher. Together, these benefits are designed to deliver more value, greater recognition and elevated experiences than any other travel loyalty subscription in the region.

The enriched benefits include:

2 Free hotel nights, on the “Buy-one-get-one-free» principle.
15% off stays worldwide across 30+ hotel brands
Up to 50% off Red Hot Room stays.
30% off dining and 15% off drinks in Asia Pacific
Automatic status boost with 30 Status Nights

ALL Accor+ Voyager – Best value for money, it delivers expanded access to brands from Luxury to Economy.

The current ALL PLUS Voyageur evolves to be better aligned with the other products of the subscription line, this process of reimagination is already underway and will be effective from January 2026. The new ALL Accor + Voyager will offer a flat 15% discount across 30+ hotel brands across the world, with prestigious additions like Raffles or Fairmont, soon to be included.

Benefits:

15% off stays all year around across 30+ hotel brands from January 2026
20% off on a selection of brands for bookings done until 14 January 2026: Sofitel LEGEND, SO/, Sofitel, MGallery, 21C Museum Hotels, Mondrian, Pullman, Swissôtel, Mövenpick, Grand Mercure, The Sebel, Adagio Premium
New brands joining in including Raffles, Fairmont, Peppers, Mantra, and more.
Automatic status boost with 20 Status Nights
Guaranteed Room availability of 2 days before the check-in and premium customer support

ALL Accor+ ibis – For budget-savvy travellers seeking more value

15% off stays at ibis, ibis Styles, and ibis budget across the world
Automatic status boost with 10 Status Nights
Guaranteed Room availability of 2 days before the check-in and premium customer support

ALL Accor+ Signature (Brazil) – For accelerated rewards and exclusive experiences for Brazilian travellers

ALL Signature will be rebranded in 2026 to better align with the subscription line, but it keeps its successful proposition of monthly credit of points and exclusive experiences.

Benefits are:

Monthly Reward and Status Points
Exclusive benefits at South American hotels and partners

By further reinforcing connections with the ALL Accor booking and rewards ecosystem, ALL Accor+ will also unlock greater opportunities for seamless personalisation and direct bookings. This will allow members to tap into 110+ global partners and 2,000+ exclusive events. Since launching ALL Accor in 2019, Accor has welcomed more than 100 million members into its loyalty ecosystem. As a loyalty platform designed for growth, it positions ALL Accor to deepen member relationships, deliver long-term value, and accelerate performance.

The article Accor evolves paid subscription loyalty programme with launch of ALL Accor+ first appeared in TravelDailyNews International.

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