4th Gawad Madiskarte: How a Facebook Community Launched Mompreneurs onto the National Stage

From Facebook Community to National Stage: 4th Gawad Madiskarte Celebrates Mompreneurs

What started as an online community for mothers sharing business ideas and advice has grown into one of the Philippines’ most vibrant digital ecosystems for women entrepreneurs.

Madiskarte Moms Philippines (MMPH), an initiative supported by PLDT Home, initially began as a Facebook community for moms interested in starting and expanding their businesses. Over time, it has evolved into a vibrant platform offering mentorship, online learning sessions, and a supportive community that assists members in overcoming entrepreneurial challenges.

As the community marks its fifth anniversary, MMPH highlights its members on a national level with the 4th Gawad Madiskarte, its premier awards event honoring inspiring mompreneurs who have turned creativity, resilience, and perseverance into thriving businesses.

Madiskarte Moms PH has created a platform for mothers to share practical insights via digital chats, shared experiences, and learning sessions. Topics cover areas such as online product marketing, financial management, and balancing business responsibilities with family life.

The community keeps supporting women at various points in their entrepreneurial paths, whether they are launching home-based businesses or expanding existing ones. This show how digital communities can turn into tangible economic opportunities.

Inspiring Finalists of the 4th Gawad Madiskarte

This year’s finalists represent a diverse range of businesses built by mothers.

In the Start-Up, Diskarteng Angat category, the finalists are Kianne Intila Telan from Creationz by Kianne, Mercedita T. Madrona from KusiNANAY’s Food Products, and Sheena Marie A. Mallari from Jakesheen’s Homemade Spreads.

In the Start-Up, Eco-Friendly category, the finalists are Rambie Go of Rambie’s Collection, Lanie Abanes Geronimo of Ecobum Cloth Diapers, and April Rose Ocampo of Bounty Honey, all showcasing environmentally friendly practices.

Meanwhile, the Start-Up, Diskarteng May-Puso category honors Lara Dela Torre of LCP Studios, Elsie Camille Espiritu of Kamagong Woodworkz, and Rhiozeel Pomer of St. Pio Innovations Solutions Corp, entrepreneurs whose businesses are motivated by purpose and community impact.

For the Scale-Up, Diskarteng Angat category, the finalists include Abigael M. Cruz from Momi Bigbig’s Kitchen, Sahara Carmona from Chits Plants and Flower Shop, and Melanie A. Medrano from Gramworth Enterprises Inc. Their expanding ventures showcase how home-based businesses can effectively grow into larger enterprises.

Distinguished Panel of Judges

Selecting the winners of the 4th Gawad Madiskarte involves a distinguished panel of leaders from business, media, and entrepreneurship.

The judges include Menardo “Butch” Jimenez Jr., Chief Operating Officer and Chief Technology Officer of PLDT INC.; Ces Oreña-Drilon, broadcast journalist and news anchor; Bernadette “Bidibidi” De Los Santos, executive director of the Philippine Council for Agriculture and Fisheries (PCAF) and owner of Bidibidi Enterprise; Prep Palacios, country manager of Google Philippines; Anna Meloto-Wilk, president and co-founder of Human Nature; Melissa Yeung-Yap, CEO of Greenstone Pharmaceutical; and Angela Chen-Delantar, chairperson and co-founder of Eskwelabs. Their expertise and experience provide valuable insights for evaluating the finalists’ entrepreneurial journeys and the impact of their businesses.

Equipping Mompreneurs for the Digital Economy

Beyond just recognition, the 4th Gawad Madiskarte will include learning sessions aimed at providing mompreneurs with practical insights into leadership and entrepreneurship within today’s changing digital environment.

Featured resource speakers include Ma. Rosalyn “Lenlen” Mesina, UN Women Philippines Country Programme Coordinator, and Ms. Ermelita Valdeavilla, Chairperson of the Philippine Commission on Women. They will share insights on empowering women and expanding opportunities for women entrepreneurs in the country.

Celebrating the Future of Mompreneurship

The winners of the 4th Gawad Madiskarte will be announced during the awarding ceremony on March 28, 2026, at Seda BGC, where outstanding mompreneurs will be recognized for their achievements and contributions to the growing community of Filipino women entrepreneurs.

Awardees will be awarded cash prizes and a custom trophy crafted by Filipino visual artist Eric Masangkay. His sculpture symbolizes the determination and aspirations of mompreneurs working to create better futures for their families.

More than just an awards program, Gawad Madiskarte showcases how digital communities and shared learning can empower Filipino mothers to turn ideas into sustainable businesses.

As Madiskarte Moms PH celebrates five years of impact, its message to mompreneurs across the country remains clear: